The ‘filmi’ twist
When you think of a MICE destination in India, one thinks of convention centres and hotels. A house of entertainment, Ramoji Film City (RFC) is beyond these. But from a five-star hotel to a dormitory, RFC has it all.
Rajeev Jalnapurkar, CEO, Ramoji Film City claims, “We are the world’s largest film city. Hence, we have the infrastructure and equipment to pull out a successful MICE event to meet all the business needs of the client. RFC is a MICE destination in the country that incorporates entertainment and adventure sports into a MICE event, thereby making it a success. Besides, RFC also organises thematic MICE events.” The Adventure Park, Film City, Kids’ Park, Eco Park, Bird Park, etc. give a choice to people attending MICE events to bring their families along, he adds. Adding more flavour to MICE, he highlights, “RFC can host 20-3,000 people in its indoor banqueting facility and up to 6,000 in the outdoor banqueting facility. There are 16 conference venues, manmade foreign cities, exotic gardens, luxurious hotels, poolside venues, film sets, one of the largest adventure parks (Sahas), etc. Our support services include best entertainment, stay and dining options. The infrastructure allows us a holistic approach to meet end-to-end solutions. Besides, being in the business of film and entertainment for decades, Ramoji can provide the best event management team, press meets and media tie-ups, along with video and photo-shoot options.” Giving more details about the adventurous and teambuilding MICE offerings at the venue, he states, “Our recent feature - Sahas, the adventure park, designed by the French architect Rafeal can be availed both as an entertainment destination and also for team-building exercises. With adventure sports like zorbing, ATV rides, bungee jumping, harness courses, paintball, etc., we merge fun and development activities together.”