SECB boosts MICE to Singapore with PCMA partnership
Chicago-based Professional Convention Management Association (PCMA) organised its Meetings Advisory Forum in July 2014 for the first time in Asia. This educational conference was presented in partnership with the Singapore Exhibition and Convention Bureau (SECB) that was curated with an Asian focus for association leaders. It also supports efforts by SCEB to boost the area of meetings management for local associations. This partnership leverages Singapore’s strength as an international meetings hub.