Rishi Khandelwal, Director, Wish Bone India
In a time when the world is looking towards India as a popular MICE destination, Rishi Khandelwal, Director, Wish Bone India (WBI), explains where we stand, and the key areas MICE planners must look into.
India ranks 27th in the MICE market with a share of US$4.8 billion worldwide. With the new government at the Centre declaring tourism as one of the key thrust area as well as state governments’ efforts in improving the country’s infrastructure with state-of-the-art convention centres, the share can only rise. MICE buyers always look for new and unique destinations and India has so much variety to offer, but, to give impetus to MICE tourism, India must undertake strategic branding of India in the international market, besides developing amenities to facilitate business traveller. The important factors organisers must look for in hotels are flexibility, personalisation, and most importantly value. Choose hotels that have greater availability and better space formats to host larger groups. Customised package and a tie-up for a long term on better rates is the foremost demand. Second come security and comfort. Organisers must look for value for money and an exotic location is not necessarily always required. Along with facilities for meetings, destinations which offer recreational opportunities and learning in relaxed settings are important. We at WBI aim to provide solid infrastructure, long term vendor relationship and leading technology. With unparalleled customer service and attention to detail, we offer suite of services to client worldwide. We handle every detail, leaving our clients free to focus on the message. Our goal is to continually provide a world of difference to our client every time! Our team is 100 per cent committed to deliver seamless logistical and an exceptional attendee experience. Wish Bone India is a Destination Management Company that specialises in India and the subcontinent, primarily focussing on Tailor Made Travel Program, customised to the taste and preferences of discerning traveller. WBI is currently focussing at UK, France and Benelux countries. They participate in trade fairs and have representative offices in UK and France.
Rishi Khandelwal Director, Wish Bone India (WBI)