Out­bound trends for MICE

Micetalk - - CONTENTS -

In the cover story we follow up on the Out­bound MICE Trends, 2014, fu­ture mar­kets, newer des­ti­na­tions for 2015 and the growth prospects in this seg­ment.

Kan­chan Nath

Talk­ing about out­bound MICE, Acharyya said that the short-haul des­ti­na­tions of South East Asia have been do­ing well added that, Thai­land and Sin­ga­pore are the popular des­ti­na­tions. He said, “Malaysia is no longer as popular, be­cause one of their main amuse­ment parks, ‘Gent­ing High­lands Theme Park’ is un­der ren­o­va­tion and will be closed for two years. It will re­open in a new way after two years. For in­cen­tive tours cor­po­rates are mainly look­ing for des­ti­na­tions where ac­tiv­ity is pos­si­ble through­out the day. Stag trav­ellers look for­ward to vis­it­ing casi­nos and en­joy­ing nightlife. Also, newer des­ti­na­tions like Bali, Bin­tam and Batam have been pick­ing up in In­done­sia. Th­ese is­lands are popular for their nat­u­ral beauty. Beijing and Shang­hai are popular. Dubai is also do­ing well for con­fer­ences.” Cor­po­rates also have bud­get cat­e­gories, for Thai­land they spend Rs. 30 - 35,000. Next, they are spend­ing, Rs 40 - 45,000 for places like Phuket. Then Rs 50 - 70,000 for China, and so on. Telling us about the largest group he had re­cently done, he said it was a group size of 1200 phar­ma­cists for their Star Award Night at Grand Hy­att, Dubai. Gen­er­ally they also do groups of 500 - 600 in batches of 40 - 50 and so on. To get a good air fare, the group size should be 40; else the air fare goes up. In out­bound MICE rev­enue is about 8 - 10 per cent of the to­tal vol­ume of business. In do­mes­tic, even though the business vol­ume is less, re­ten­tion is 15 - 20 per­cent. Markup for do­mes­tic MICE is almost dou­ble that of out­bound MICE.

Top Mar­kets Out­bound MICE 2014

Fu­ture Mar­kets Out­bound MICE 2015

Pra­bir Acharyya Gen­eral Man­ager, MICE, Zenith Hos­pi­tal­ity, Kolkata

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