YOURS OF­FI­CIALLY

Per Ankaer, Pres­i­dent, In­ter­na­tional Con­fer­ence Ser­vices-Den­mark and Pres­i­dent, World PCO Al­liance In­creas­ing Par­tic­i­pa­tion

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In­creas­ing

PAR­TIC­I­PA­TION

In a re­cent di­a­logue with MICEtalk; Per Ankaer, Pres­i­dent, In­ter­na­tional Con­fer­ence Ser­vices-Den­mark and Pres­i­dent,

World PCO Al­liance tells us how their new strat­egy “The Y Fac­tor: Win­ning Over Mil­len­ni­als at Your Next Meet­ing” seeks to in­crease the num­ber of par­tic­i­pants in con­fer­ences and se­cure long term de­vel­op­ment and suc­cess of As­so­ci­a­tion Meet­ings. num­ber of par­tic­i­pants in con­fer­ences and con­gresses and se­cure the long term de­vel­op­ment and suc­cess of As­so­ci­a­tion Meet­ings,” says Ankaer. The fol­low­ing tac­tics are just some of the ways to make mil­len­ni­als take no­tice of your event: Is your meet­ing at­tract­ing the new gen­er­a­tion of mil­len­ni­als? In case you haven’t no­ticed, mem­bers of this young de­mo­graphic (also re­ferred to as Gen­er­a­tion Y) have started at­tend­ing your meet­ings in re­cent years, and this num­ber will only in­crease. To fu­ture-proof your event, in­vest­ing in this crit­i­cal mar­ket seg­ment is an ab­so­lute must. “We are con­stantly try­ing to im­prove our value to our As­so­ci­a­tion clients, and aim to be in the front of de­vel­op­ment. We have de­vel­oped the strat­egy “The Y Fac­tor: Win­ning Over Mil­len­ni­als at Your Next Meet­ing” in or­der to in­crease the

Make your event web­site so­cial Mil­len­ni­als are so­cial-me­dia savvy and very ac­tive. Be sure to make your so­cial me­dia plat­forms eas­ily vis­i­ble on your web­site by plac­ing them above the fold (the por­tion of the web­site page vis­i­ble be­fore scrolling). Have a blog where you up­date your at­ten­dees about what they can look for­ward to, and in­vite them to par­tic­i­pate in con­ver­sa­tions with speak­ers, spon­sors and any other key player in your event.

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