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Per Ankaer, President, International Conference Services-Denmark and President, World PCO Alliance Increasing Participation

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Increasing

PARTICIPATION

In a recent dialogue with MICEtalk; Per Ankaer, President, International Conference Services-Denmark and President,

World PCO Alliance tells us how their new strategy “The Y Factor: Winning Over Millennials at Your Next Meeting” seeks to increase the number of participants in conferences and secure long term development and success of Association Meetings. number of participants in conferences and congresses and secure the long term development and success of Association Meetings,” says Ankaer. The following tactics are just some of the ways to make millennials take notice of your event: Is your meeting attracting the new generation of millennials? In case you haven’t noticed, members of this young demographic (also referred to as Generation Y) have started attending your meetings in recent years, and this number will only increase. To future-proof your event, investing in this critical market segment is an absolute must. “We are constantly trying to improve our value to our Association clients, and aim to be in the front of development. We have developed the strategy “The Y Factor: Winning Over Millennials at Your Next Meeting” in order to increase the

Make your event website social Millennials are social-media savvy and very active. Be sure to make your social media platforms easily visible on your website by placing them above the fold (the portion of the website page visible before scrolling). Have a blog where you update your attendees about what they can look forward to, and invite them to participate in conversations with speakers, sponsors and any other key player in your event.