King­dom of Dreams

Micetalk - - CONTENTS - Megha Paul

With an ever-in­creas­ing num­ber of face-to-face events and ex­pe­ri­en­tial mar­ket­ing, the MICE in­dus­try in In­dia is em­brac­ing new paradigms by driv­ing en­gage­ment and so­cial business. It tries to keep up with the chang­ing ex­pec­ta­tions of the mil­len­nial mar­kets by play­ing a big role in awak­en­ing the au­di­ence’s imag­i­na­tion and al­low­ing them to re­jig their think­ing, MICEtalk ex­plores King­dom of Dreams as a venue.

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