Micetalk

Kingdom of Dreams

- Megha Paul

With an ever-increasing number of face-to-face events and experienti­al marketing, the MICE industry in India is embracing new paradigms by driving engagement and social business. It tries to keep up with the changing expectatio­ns of the millennial markets by playing a big role in awakening the audience’s imaginatio­n and allowing them to rejig their thinking, MICEtalk explores Kingdom of Dreams as a venue.

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