MICE the French way

With a new show in spring 2015, Lido is betting big on the Indian MICE segment. The famed Parisian cabaret theatre has adapted itself to the rising Indian tide and has received a lot of Indian corporate groups in the past.

Paris is now moving beyond the iconic Eiffel Tower. Along with its well-honed reputation as a capital for fashion, art and culture, it is now luring more business event groups from India. The country is showing great MICE outbound promise, inspiring Paris to turn on its charms. One of the offerings of Paris that features regularly on the itinerary of Indians visiting Paris is Lido de Paris. The Lido, a mythical, world-famous cabaret, is the incarnation of Parisian chic and glamour. Founded in 1946 on the Champs-Elysées, the venue is marked by the essence of ‘Miss