Em­pha­sise that you wel­come In­dian guests.

Micetalk - - GUEST COLUMN -

Show you are ex­cited that they are com­ing. Lever­age your con­nec­tions with the trade to do this. Use im­agery with In­di­ans in it – if you show your­selves or Aus­tralians, con­sider us­ing the Na­maste greet­ing. Connect them to your lo­cal com­mu­nity. As well as be­ing great mar­ket­ing ap­proaches, th­ese ac­tiv­i­ties have a brand value. Feel­ing wel­comed is an im­por­tant proxy for feel­ing safe in con­sumers’ minds.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.