BENCH­MARK

Micetalk - - EVENT TALK -

46 ibt­mara­bia 2015 was a whole new con­cept, a re­sult of the feed­back from key in­dus­try stake­hold­ers like the pri­vate, public sec­tors, as well as MICE or­gan­i­sa­tions

MICEtalk In­tro­duc­ing an ex­clu­sive closed door for­mat, ibtm ara­bia cre­ated

the first all-in­clu­sive five-star MICE event in the Mid­dle East for in­ter­na­tional and re­gional sup­pli­ers and buy­ers. MICETalk finds out more in an in­ter­view with Lois Wil­cox, Ex­hi­bi­tion

Manager, ibtm ara­bia. All ex­hibitors had the same amount of floor space and their meet­ing pod was ex­actly the same price, size and de­sign, with the ex­cep­tion of their re­spec­tive cor­po­rate brand­ing. Each pod came as an all- in­clu­sive pack­age, one price and no ex­tra costs. With no ex­hi­bi­tion stand to or­gan­ise, ship, build and other re­lated lo­gis­tics to ar­range, our ex­hibitors could fo­cus 100% of their time pre­par­ing for buyer ap­point­ments and be­ing ready as soon as they ar­rived at ibtm ara­bia. The in­no­va­tive one-to-one busi­ness event in­cluded “Dis­cov­ery Day” for both ex­hibitors

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