BENCHMARK

46 ibtmarabia 2015 was a whole new concept, a result of the feedback from key industry stakeholders like the private, public sectors, as well as MICE organisations

MICEtalk Introducing an exclusive closed door format, ibtm arabia created

the first all-inclusive five-star MICE event in the Middle East for international and regional suppliers and buyers. MICETalk finds out more in an interview with Lois Wilcox, Exhibition

Manager, ibtm arabia. All exhibitors had the same amount of floor space and their meeting pod was exactly the same price, size and design, with the exception of their respective corporate branding. Each pod came as an all- inclusive package, one price and no extra costs. With no exhibition stand to organise, ship, build and other related logistics to arrange, our exhibitors could focus 100% of their time preparing for buyer appointments and being ready as soon as they arrived at ibtm arabia. The innovative one-to-one business event included “Discovery Day” for both exhibitors