Is there any­thing unique about the ex­hibitors this year?

Micetalk - - EXHIBITION -

46 We are see­ing slightly ear­lier de­ci­sion­mak­ing, es­pe­cially from long-stand­ing ex­hibitors, and new prospects, par­tic­u­larly from Europe. We are also wit­ness­ing a higher will­ing­ness to com­mit, per­haps as a re­sult of eco­nomic im­prove­ments. We also look for­ward to meet even more fre­quently with our cus­tomers face-to-face. Gen­er­ally there is a pos­i­tive feel­ing about the event; a lot is due to the suc­cess of last year’s event but also the de­sire for sup­pli­ers to drive sales for­ward and for plan­ners to be sourc­ing for more events. Many par­tic­i­pants thought 2014 was the best edi­tion to date, largely be­cause of the qual­ity of buy­ers. And


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