‘Meet Where You Want to Be’

NYC & Company, New York City’s official marketing, tourism and partnership organisation, unveiled the latest iteration of the marketing campaign for incentive travel, meetings and events. The campaign includes refreshed branding and advertising incorporating a new tagline, ‘Meet Where You Want to Be’. Fred Dixon, President and CEO, NYC & Company said, “With the newly redesigned Make it NYC campaign, we are hopeful that even more people will choose to meet where they want to be—New York City—this year and beyond.”