What is the state government doing to promote tourism?

We plan to publicise our convention centres in a big way as MICE is an important sector for the state. We also support Fam trips. A helicopter service at 10,000 to the resorts of Pahalgam and Gulmarg from Srinagar Airport gives you the thrill of a helicopter ride over destinations like Pahalgam, Sonamarg and Gulmarg. Such services will also promote heliskiing, adventure tourism, golfing, and incentive and conference tourism. State-of-the-art venues like Pahalgam Club, Sher-i-Kashmir International Conference Centre (SKICC), and fivestar chains like Starwood, Hyatt, ITC and Radisson eying the valley will help in boosting tourism. We are also in talks with corporate houses and travel agents to organise their conferences in the