ENCOURAGING MICE GROUPS
Ras Al Khaimah Switzerland Prague
Switzerland is one of the favourite MICE destinations in Europe with a long tradition of meetings and incentive travel
Switzerland has a long tradition of hosting meetings and incentive travel. The Switzerland Convention & Incentive Bureau (SCIB) has local offices in most overseas markets. At SCIB, companies, associations and MICE agencies can find all the support they need for their events to be a success. SCIB has launched an Online Meeting Planner to enable MICE agencies to plan perfect meetings in Switzerland. Simple and fast, it is a free platform for all users. The Online Meeting Planner helps to create professional proposals for events, finding right venues, choosing hotels, transfers
The Indian MICE outbound market has a huge potential. Switzerland has witnessed steady growth over the years and we are expecting a healthy growth for 2016 too and matching social programmes throughout the country. With a few clicks one can create a proposal that can be saved or shared with the clients. In fact, the share of meetings/MICE segment (without individual business travel, cultural and sports events and exhibitions that are open to the public), is 19 per cent of total Swiss overnights in hotels.
MICE is important to Switzerland. Even though it is a small country, Switzerland has 10 large and important congress centres in different and richly contrasting regions–a reflection of the tremendous cultural and scenic variety that multilingual Switzerland has to offer. The 10 congress centres are located in Basel, Bern, Davos, Geneva, Interlaken, Lausanne, Lucerne, Lugano, Montreux and Zurich. The 10 congress centres have formed an association: Swiss Convention Centres (SCC) which helps in hosting large events, from 500 to 4,000 participants. They all have a net exhibition area of at least 1,000sqm, with sufficient hotel accommodation, plus competitive accessibility. While each of the 10 congress centres place emphasis on individuality and flexibility, they are all committed to quality and share that typical ‘Swiss’ quality, for example in their use of the latest conference technology. All the centres take environmental responsibilities seriously.
popular Congress Centres
Located at Lake Geneva and close to many hotels, the Montreux Music & Convention Centre (2m2c) offers a set of multipurpose spaces equipped with the latest technology. Its 18,000 m2 of floor area is suitable for events accommodating from 100 to 3,000 people, rooms predominantly face the lake and the Alps beyond. The Stravinski Auditorium is well known for its acoustics as well as its aesthetics.
Switzerland’s biggest city has repeatedly topped international rankings of the world’s leading cities. The Kongresshaus has a long tradition of providing a first-class service and infrastructure. With around 4,800 m2 of exhibition space and 12 rooms plus foyers, it can accommodate up to 3,000 people, offering the appropriate setting for conferences, trade fairs and events of all kinds. The delightful lakeside location of the Kongresshaus offers spectacular views of the Alps. It is also in close proximity to the famous Bahnhofstrasse and the city centre.
Every year, the International Conference Centre Geneva (CICG) hosts gatherings of international importance: medical congresses,
The 10 large congress centres in contrasting regions reflect the cultural variety
as well as other public and private events that have sealed the reputation of CICG as a leading conference centre. The venue housing up to 2,200 can be converted into four smaller rooms accommodating between 120 and 1,000 people. Comfortable sofas, large tables, state-of-the-art equipment, translation cubicles in the main hall and new presentation technology are among the CICG’s many attractions.
Unique Mice venues
Unique events, the Swiss way, can be held here. Around 30 minutes drive from Zurich, it has locally produced food, farm Olympics and more.
In the southern part of Switzerland (Italian speaking area), this UNESCO heritage castle can organise medieval theme evenings with dinner.
Unique location in the heart of Zurich with a ground breaking 360 degree projection on the wall. It is great for presentations.
A mountain in Lucerne with a
renovated hotel which has great seminar rooms for meetings and gala dinners.
Offene Kirche Elisabethen:
A church in Basel which is the city by the Rhine river and it is open to all kind of events.
Historical congress venue in the centre of Interlaken opposite a lush green park and offering a view of Jungfrau. Also ideal for weddings.
The fascinating past of the Victorinox Swiss Army Knife is the focus of the Swiss Knife Valley Visitor Center in Brunnen. An interactive presentation gives the history of knives and the milestones of Victorinox’s past while themed exhibitions present a range of special exhibits. By appointment, one can learn to make a pocket knife under expert guidance.
In the visitor centre, guests discover the secrets of the art of making biscuits, get to learn about the origin of the company with a history of tradition going back over 100 years and have the opportunity to taste more than 100 different types of biscuits. A workshop, ‘Creative Baking’, is held for groups.
The tour of ‘Brauquöll Appenzell’ is an education. It enables visitors to learn how Appenzell beer and Säntis Malt are created from fresh spring water. Groups can arrange for an Appenzell beer tasting after the audio tour in the historic ‘Gnoss-Stöbli’ (‘Tasting Parlour’).
Learn the tradition of flag throwing with typical Swiss music entertainment. Groups are introduced to the basics of this art by flag-waving experts. They create their own choreography for the team. Accordions, Alphorns and yodeling provide the musical accompaniment.
Enjoy a day in the Valais vineyards and learn how to harvest grapes. Groups can witness the grape harvest and understand what it means to pick grapes on a steep mountain slope. The programme includes grape picking in the vineyards, an aperitif and a Raclette party.
A favourite MICE destination in Europe, Switzerland is home to unique venues for MICE and many interesting activities after work
Director MICE Switzerland Convention & Incentive Bureau Aishvarya Guhagarkar