Micetalk - - FRONT PAGE - Gun­jan Sabikhi from Switzer­land

Ras Al Khaimah Switzer­land Prague

Switzer­land is one of the favourite MICE des­ti­na­tions in Europe with a long tra­di­tion of meet­ings and in­cen­tive travel

Switzer­land has a long tra­di­tion of host­ing meet­ings and in­cen­tive travel. The Switzer­land Con­ven­tion & In­cen­tive Bureau (SCIB) has lo­cal of­fices in most over­seas mar­kets. At SCIB, com­pa­nies, as­so­ci­a­tions and MICE agen­cies can find all the sup­port they need for their events to be a suc­cess. SCIB has launched an On­line Meet­ing Plan­ner to en­able MICE agen­cies to plan per­fect meet­ings in Switzer­land. Sim­ple and fast, it is a free plat­form for all users. The On­line Meet­ing Plan­ner helps to cre­ate pro­fes­sional pro­pos­als for events, find­ing right venues, choos­ing ho­tels, trans­fers

The In­dian MICE out­bound mar­ket has a huge po­ten­tial. Switzer­land has wit­nessed steady growth over the years and we are ex­pect­ing a healthy growth for 2016 too and match­ing so­cial pro­grammes through­out the coun­try. With a few clicks one can cre­ate a pro­posal that can be saved or shared with the clients. In fact, the share of meet­ings/MICE seg­ment (with­out in­di­vid­ual busi­ness travel, cul­tural and sports events and ex­hi­bi­tions that are open to the pub­lic), is 19 per cent of to­tal Swiss overnights in ho­tels.

Con­ven­tion fa­cil­i­ties

MICE is im­por­tant to Switzer­land. Even though it is a small coun­try, Switzer­land has 10 large and im­por­tant congress cen­tres in dif­fer­ent and richly con­trast­ing re­gions–a re­flec­tion of the tremen­dous cul­tural and scenic va­ri­ety that mul­tilin­gual Switzer­land has to of­fer. The 10 congress cen­tres are lo­cated in Basel, Bern, Davos, Geneva, In­ter­laken, Lau­sanne, Lucerne, Lugano, Mon­treux and Zurich. The 10 congress cen­tres have formed an as­so­ci­a­tion: Swiss Con­ven­tion Cen­tres (SCC) which helps in host­ing large events, from 500 to 4,000 par­tic­i­pants. They all have a net ex­hi­bi­tion area of at least 1,000sqm, with suf­fi­cient ho­tel ac­com­mo­da­tion, plus com­pet­i­tive ac­ces­si­bil­ity. While each of the 10 congress cen­tres place em­pha­sis on in­di­vid­u­al­ity and flex­i­bil­ity, they are all com­mit­ted to qual­ity and share that typ­i­cal ‘Swiss’ qual­ity, for ex­am­ple in their use of the lat­est con­fer­ence tech­nol­ogy. All the cen­tres take en­vi­ron­men­tal re­spon­si­bil­i­ties se­ri­ously.

pop­u­lar Congress Cen­tres


Lo­cated at Lake Geneva and close to many ho­tels, the Mon­treux Mu­sic & Con­ven­tion Cen­tre (2m2c) of­fers a set of mul­ti­pur­pose spa­ces equipped with the lat­est tech­nol­ogy. Its 18,000 m2 of floor area is suit­able for events ac­com­mo­dat­ing from 100 to 3,000 peo­ple, rooms pre­dom­i­nantly face the lake and the Alps be­yond. The Stravin­ski Au­di­to­rium is well known for its acous­tics as well as its aes­thet­ics.


Switzer­land’s big­gest city has re­peat­edly topped in­ter­na­tional rank­ings of the world’s lead­ing cities. The Kon­gresshaus has a long tra­di­tion of pro­vid­ing a first-class ser­vice and in­fra­struc­ture. With around 4,800 m2 of ex­hi­bi­tion space and 12 rooms plus foy­ers, it can ac­com­mo­date up to 3,000 peo­ple, of­fer­ing the ap­pro­pri­ate set­ting for con­fer­ences, trade fairs and events of all kinds. The de­light­ful lake­side lo­ca­tion of the Kon­gresshaus of­fers spec­tac­u­lar views of the Alps. It is also in close prox­im­ity to the fa­mous Bahn­hof­s­trasse and the city cen­tre.


Ev­ery year, the In­ter­na­tional Con­fer­ence Cen­tre Geneva (CICG) hosts gath­er­ings of in­ter­na­tional im­por­tance: med­i­cal con­gresses,

The 10 large congress cen­tres in con­trast­ing re­gions re­flect the cul­tural va­ri­ety

as well as other pub­lic and pri­vate events that have sealed the rep­u­ta­tion of CICG as a lead­ing con­fer­ence cen­tre. The venue hous­ing up to 2,200 can be con­verted into four smaller rooms ac­com­mo­dat­ing be­tween 120 and 1,000 peo­ple. Com­fort­able so­fas, large ta­bles, state-of-the-art equip­ment, trans­la­tion cu­bi­cles in the main hall and new pre­sen­ta­tion tech­nol­ogy are among the CICG’s many at­trac­tions.

Unique Mice venues

Jucker Farm:

Unique events, the Swiss way, can be held here. Around 30 min­utes drive from Zurich, it has lo­cally pro­duced food, farm Olympics and more.

Castel­grande Bellinzona:

In the south­ern part of Switzer­land (Ital­ian speak­ing area), this UNESCO her­itage cas­tle can or­gan­ise me­dieval theme evenings with din­ner.


Unique lo­ca­tion in the heart of Zurich with a ground break­ing 360 de­gree pro­jec­tion on the wall. It is great for pre­sen­ta­tions.


A moun­tain in Lucerne with a

ren­o­vated ho­tel which has great sem­i­nar rooms for meet­ings and gala din­ners.

Of­fene Kirche Elis­a­bethen:

A church in Basel which is the city by the Rhine river and it is open to all kind of events.

Kur­saal In­ter­laken:

His­tor­i­cal congress venue in the cen­tre of In­ter­laken op­po­site a lush green park and of­fer­ing a view of Jungfrau. Also ideal for wed­dings.

sPe­Cial aC­tiv­i­ties

Vic­tori­nox World:

The fas­ci­nat­ing past of the Vic­tori­nox Swiss Army Knife is the fo­cus of the Swiss Knife Val­ley Vis­i­tor Cen­ter in Brun­nen. An in­ter­ac­tive pre­sen­ta­tion gives the his­tory of knives and the mile­stones of Vic­tori­nox’s past while themed ex­hi­bi­tions present a range of spe­cial ex­hibits. By ap­point­ment, one can learn to make a pocket knife un­der ex­pert guid­ance.

Kam­bly Ex­pe­ri­ence:

In the vis­i­tor cen­tre, guests dis­cover the se­crets of the art of mak­ing bis­cuits, get to learn about the ori­gin of the com­pany with a his­tory of tra­di­tion go­ing back over 100 years and have the op­por­tu­nity to taste more than 100 dif­fer­ent types of bis­cuits. A work­shop, ‘Cre­ative Bak­ing’, is held for groups.

Brew­ery visit:

The tour of ‘Brauquöll Ap­pen­zell’ is an education. It en­ables vis­i­tors to learn how Ap­pen­zell beer and Sän­tis Malt are cre­ated from fresh spring wa­ter. Groups can ar­range for an Ap­pen­zell beer tast­ing af­ter the au­dio tour in the his­toric ‘Gnoss-Stöbli’ (‘Tast­ing Par­lour’).

Flag Throw­ing:

Learn the tra­di­tion of flag throw­ing with typ­i­cal Swiss mu­sic en­ter­tain­ment. Groups are in­tro­duced to the ba­sics of this art by flag-wav­ing ex­perts. They cre­ate their own chore­og­ra­phy for the team. Ac­cor­dions, Alphorns and yo­del­ing pro­vide the mu­si­cal ac­com­pa­ni­ment.


En­joy a day in the Valais vine­yards and learn how to har­vest grapes. Groups can wit­ness the grape har­vest and un­der­stand what it means to pick grapes on a steep moun­tain slope. The pro­gramme in­cludes grape pick­ing in the vine­yards, an aper­i­tif and a Ra­clette party.

A favourite MICE desti­na­tion in Europe, Switzer­land is home to unique venues for MICE and many in­ter­est­ing ac­tiv­i­ties af­ter work

Di­rec­tor MICE Switzer­land Con­ven­tion & In­cen­tive Bureau Aish­varya Guha­garkar

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