Dear Reader,

Micetalk - - EDITORIAL -

With the bud­get round the cor­ner, the tourism in­dus­try is wait­ing for a higher al­lo­ca­tion to help boost mar­ket­ing ef­forts to at­tract tourists and busi­ness trav­ellers alike. Visa on ar­rival by it­self can­not grow the tourism sec­tor be­yond a point. Pre­con­ceived no­tions like de­fi­ciency in safety, se­cu­rity, hygiene, clean­li­ness and lack of in­fra­struc­ture must be elim­i­nated through per­sua­sive mar­ket­ing cam­paigns. Pri­vate play­ers and state gov­ern­ments have spent huge amounts to build the right in­fra­struc­ture for large MICE events, they now need the sup­port of the cen­tral govern­ment. Tourism is based on in­di­vid­ual per­cep­tions and plays a strong role in de­ter­min­ing the choice of desti­na­tion. In­dia needs to be mar­keted in new coun­tries in their own lan­guages for niche prod­ucts like MICE, Well­ness, Wed­dings and more. Plan­ning of bud­gets is im­por­tant for com­pa­nies want­ing to hold their events in In­dia. To en­cour­age in­bound MICE tourism, we should have ac­cred­ited agents who can up­load ex­act in­for­ma­tion about each as­pect of a MICE event. This needs to be trans­par­ent and busi­ness like, with­out any hid­den num­bers. It’s the right time for In­dia to cash in on this niche busi­ness. We even have a new team at In­dia Con­ven­tion Pro­mo­tion Bureau (ICPB) with plans to turn this sec­tor around. We spoke to San­jeev C. Gauns Des­sai, Di­rec­tor, Depart­ment of Tourism Govern­ment of Goa, about their im­prov­ing tourist sit­u­a­tion in the start of 2016 and were pleas­antly sur­prised to find him very pos­i­tive about MICE help­ing make Goa a 365-day desti­na­tion. Fa­rooq Shah, Sec­re­tary Tourism, Jammu & Kash­mir is as gung ho about the sit­u­a­tion in Kash­mir, the in­fra­struc­ture for con­fer­ences and how this sec­tor can help grow tourism to J&K. Many in­ter­na­tional des­ti­na­tions cov­ered, like Ras Al Khaimah, Prague, Switzer­land, among oth­ers.

Happy read­ing!

editor-in-Chief Deepa Sethi

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