Content marketing is king:

52 any companies are now working on finalising their marketing plans for 2016. For some, it will just be a continuation of the same 2015 strategy, slightly updated to suit the expected market and demand changes in this year. Others will have scrapped the old and ushered in the New Year with a brand new marketing strategy. But no matter which way your company is planning to move forward,

MICEtalk there are lessons that you must take from 2015 to ensure that your strategies are effective at accomplishing your 2016 development goals. By now, you’ve probably heard many people extol the virtues of content marketing over and over again. Many of you will have chosen not to implement a content marketing strategy yet but, let me tell you, it will be an operational imperative in 2016. Here’s why– content marketing is the creation and distribution of ‘educational, engaging content (that is articles, blog posts) with the purpose of driving action (in this case, either enquiring about or purchasing a company’s product or service)’. As well as raising awareness about a company and its products or services, content marketing is highly