Market to existing customers:

It is a proven fact that it is easier and more cost-effective to make a sale to a pre-existing client, rather than a brand new customer. Even though many marketers are aware of this fact, many don’t develop an appropriate sales strategy for this lucrative market. Just as your company has a complete marketing strategy to target new customers in various stages of the sales cycle, you should also be implementing a strategy specifically tailored to preexisting customers. Both the messaging and the marketing collateral should be specific to this audience. For example, you could make reference to the fact that they are already customers and thank them for their loyalty. This is the perfect opportunity to repurpose your existing content to suit this new audience! You can visit Jennifer at

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