EDITOR-IN-CHIEF Deepa Sethi

Dear Reader, Over the last couple of years the MICE sector has changed dramatically. Projections for the MICE industry are looking extremely bright as the world economy picks up. Once again there is a demand for events for product presentations and attracting new clients. New destinations are being promoted by various countries to attract large MICE groups through event organisers, looking for specialised services and different experiences. Read what countries like France, Poland, Thailand, The Philippines and the cities of Istanbul and Berlin have to offer. Companies have got used to tighter budgets but it’s now more about value for money than cheap services which means luxury hotels and resorts are also acceptable. In fact, large outdoor meeting spaces are becoming popular, as are living room type of spaces for smaller meetings or a bar, a campfire, even a spa. Technology is becoming a major part of the MICE industry, whether it is apps, social media pages or audio visual tech tools. Even the check-in and check-out processes that used to take hours is done online with hotels going in for apps that provide you these facilities and many more for an absolutely smooth process. Foreign exchange can also be bought at the most competitive rates through an app. Read about all this and more in this issue of MICEtalk. Look out for the best meeting packages and have them customised to your requirements. Check out which countries are offering the best deals and experiences and which are the best international events to attend.

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