What is the deciding factor for an outbound destination?

Like any best practice, the centre of our planning is always the target audience–CXOs, sales teams or any other. The destination must suit the desires of this audience and that is the key to create magic. This is what guides my choice of destination at all times. For a ‘CXO only’ conference, I could take the liberty of choosing a ‘Please surprise me’ destination potentially off the beaten path to places like Malta, St Petersburg, Jordan. If my audience is a sales team, I would love to pick a ‘no surprises please’ destination where there is a certain amount of comfort of what to expect and more to do. The list would include Macau, Singapore, Hong Kong, Dubai. Two important considerations: Radius of flying time of 4-5 hours is optimal; Accessibility from metro cities Delhi, Mumbai, Bangalore Chennai, Hyderabad is critical to mobilise large teams efficiently.