Are long haul destinations as attractive as short-haul destinations and why?

The law of economics applies well here. Limited budget, too many options. Every MICE activity has a budget and the trick for a planner is to allocate the budget optimally, so the objective is met and exceeded. Long haul destinations have two downsides: Longer flying time means time away from business and that does not help anyone. The more senior the travellers, the less they can afford to be away from work for longer durations. A longer haul means a greater percentage of the budget is spent on travel alone. This leaves me with limited funds to do what I wanted to achieve anyway.