Which are the latest travelling trends?
For some segments of audiences, we find that unique experiences or themes become a key. I find gravitation towards making MICE meaningful. If a destination offered an environment friendly stay or food that is organically grown, if the audience can give back to society beyond what work demands via an activity at the destination, it tends to work well. It’s about combining uniqueness with net goodwill generation. The ‘feel good’ stays beyond the duration of the travel. Hence, a combination of emotion with business is steadily gaining importance.