What comes under the Indian Exhibitions, Conferences & Events Services Association (IESA) portfolio?

Indian Exhibitions, Conferences & Events Services Association (IESA) is an association of service providers involved in delivering worldclass services to the exhibitions, retail, live events, BTL initiatives, helping marketers across sectors and geographies achieve their objectives. The key objective of IESA is to work towards the upliftment of information and awareness of the sector on new technologies, trends, practices, work for clarity and redressal of various policy issues, in absence of an industry status for the exhibitions and events sector, and serves as a reference point for the industry for identifying new growth opportunities. We are organising the 1st India Expo Shop in Delhi. active in this sector to the changing market needs in terms of design trends, materials selection, agility and resilience in times of pressure. The second big advantage is the inherent availability of design talent and expertise in the country, however this also becomes a deterrent at times as while there is design talent but the interest to follow a strategic career in exhibition design is something which needs to be further developed. The foremost challenge that is impacting the sector is the complex tax structures which make delivering interstate projects a tough task. Another factor contributing is the absence of entry barriers or regulation in the sector which leads to non-compliance with standards, qualities and leads to unethical pricing situations which at times poses safety issues. IESA will be working on many of these initiatives like setting up standards codes, safety compliance guidelines to take the industry to the next level.