2. Ease of use

• • • Is your Mobile Event App easy to use? Is it intuitive–especially for first timers? What is your App provider doing to promote usage? Mobile Event Apps began winning technology awards several years ago and in addition, they’ve continued to innovate, adapt to new ideas, and become extremely user friendly. Key advancements, such as Contextual Help within the App, have gone a long way toward making navigation and usage commonplace at your event. Put yourself in the position of a first time user–what is your organisation and your event app provider doing to make life easy?