1. Increased awareness of the organisation’s app

In some cases, events are in their second or third year of deploying a Mobile Event App. Attendees may have seen, but not used the App in prior years. As the reach grows along with the number of users, so does their interest in the content being delivered. In addition to this, event organisations have become increasingly more proficient at marketing event tech tools. Awareness is at an all-time high through use of prominent event signage, the use of QR codes, email marketing, social media marketing and employing innovative strategies that include “how to” videos. The