Meetings in Ireland

Huzan Fraser Motivala, Representative India, Tourism Ireland speaks on the rise of Indian tourists and the new products on offer in Northern Ireland

Tourism Ireland has a dedicated website now for MICE: meetinireland.com for MICE groups and tour operators where one can enter the details of the MICE trip. We are incentivising MICE groups., as this is a government scheme. For Michelin Tyres, tourism Ireland hosted a cocktail for 200 pax.

MICE IN 2016

The scale of business has gone up. The market that used to be small is now beginning to grow from what used to get about 50 pax is now getting queries for 200-400 pax and we expect to grow in 2016 also. Apart from Dublin and Belfast, as venues we have Killarney which has always been a MICE destination but this criterion for the destination may not be with the Indian market. Galway is a MICE city. Typically the trend as what the corporates follow is that they come for four to five nights, as they don’t want to do more than two cities in one trip. Tourism Ireland is looking at 1520 per cent YOY growth in terms of passengers in 2016. Though the market is small for Ireland for larger groups, we are expecting growth.