From which part of the world do you get more MICE traffic?
Most of the events that were bid for and brought in to Dubai are predominantly derived from the Middle East & North African (MENA) region, followed by Europe and North America. A total of 64 bids and proposals for international association congresses were submitted in 2015 by DBE, and we are building a stronger pipeline. We are expected to submit more than 75 bids and proposals this year alone.