High on MICE

Priti Khanna Monimita Sarkar Meera Char­na­lia Mansi Arora Vibha Bha­tia Ritu Sai­gal Su­naina Chat­ter­jee

Micetalk - - FRONT PAGE - Am­bica Gu­lati

Even though the 21st cen­tury is all about glob­al­i­sa­tion and gen­der par­ity, the soft gen­der is con­stantly striv­ing to main­tain a work-life bal­ance. And it’s a notch harder when women en­ter a time con­sum­ing in­dus­try such as MICE. It was way back in 2011 that Su­san Sar­fati, CEO, High Per­for­mance Strate­gies and Liz Jack­son, Pres­i­dent, Jack­son Con­sult­ing Inc, con­ducted a sur­vey of 140 women work­ing in the meet­ings, events and in­cen­tive travel in­dus­try. The sur­vey showed that many women shared con­cerns about achiev­ing a sus­tain­able work-life bal­ance and the ma­jor chal­lenge stand­ing be­fore them was time man­age­ment, es­pe­cially with the ‘al­ways-on’ so­cial me­dia. “But the MICE seg­ment is invit­ing more women to this in­dus­try which was ear­lier male dom­i­nated. Hav­ing led the in­ter­na­tional MICE ver­ti­cal at Thomas Cook In­dia for over eight years, I can vouch that while they may still not be at par in ab­so­lute num­bers, there has been a cer­tain par­ity es­tab­lished be­tween the two gen­ders in this seg­ment,” says Meera Char­na­lia, Se­nior Vice Pres­i­dent–MICE, Thomas Cook In­dia.

UPS AND DOWNS

But has any­thing ever de­terred the soft gen­der? Vet­er­ans in the arena don’t think so. Priti Khanna, Chair­per­son, MCI Man­age­ment In­dia has spent more than two decades

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