Dar­ren Ed­wards on ses­sion eval­u­a­tion

Eval­u­at­ing your ses­sions and events en­ables you to gather valu­able in­sights from your at­ten­dees, spon­sors and ex­hibitors

Micetalk - - CONTENTS -

In the com­pet­i­tive world of trade shows, meet­ings, con­fer­ences, and con­ven­tions, you need ac­cu­rate, timely feed­back in or­der to de­ter­mine fu­ture strate­gic plans for con­tin­ued suc­cess and to keep your stake­hold­ers com­ing back for more, event af­ter event. In Part One of this topic we cov­ered the fol­low­ing best prac­tices: • Make the eval­u­a­tion easy to com­plete • Keep the eval­u­a­tion brief, in length • Put thought into your ses­sion eval­u­a­tion

ques­tions Here in Part Two we will con­tinue to ad­dress the best prac­tices for eval­u­at­ing your events. SET ASIDE TIME TO COM­PLETE EVAL­U­A­TIONS A very com­mon rea­son for low ses­sion eval­u­a­tion re­sponse rates is that lit­tle or no time is left at the end of the ses­sion. Pre­sen­ters and ses­sion mod­er­a­tors are of­ten left with a sheep­ish look on their faces, half-heart­edly re­mind­ing at­ten­dees to com­plete the ses­sion eval­u­a­tion form. The trou­ble, ob­vi­ously, is that the ses­sion has ended and the au­di­ence wants to get out to their break, or head over to lunch, or hit the road af­ter a long day. Set five min­utes aside and en­cour­age at­ten­dees to par­tic­i­pate. If you find your ses­sion has run over­time, I would en­cour­age you to be mind­ful about forc­ing eval­u­a­tions on at­ten­dees. If your crowd ob­vi­ously wants to get out of there, you can al­ways re­mind them at the start of the next ses­sion to com­plete eval­u­a­tions for the last one. IN­CEN­TIVISE COM­PLE­TION OF SES­SION EVAL­U­A­TIONS An­other cre­ative way to get around low re­sponse rates is to cre­ate in­cen­tives for at­ten­dees. If your event has spon­sor give­aways, the raf­fle tick­ets could in part come from how many eval­u­a­tions an at­tendee com­pletes. If a give­away prize isn’t avail­able, a sim­ple au­di­ence leader-board such as an­nounc­ing the top eval­u­a­tion per­form­ers, could be enough. Al­ter­na­tively, you can ap­peal to an at­tendee’s sense of duty. When ask­ing at­ten­dees to com­plete a ses­sion eval­u­a­tion, re­mind them that the eval­u­a­tions are a great ben­e­fit for

Dar­ren Ed­wards is the founder of In­vis­age Cre­ative Ser­vices in Aus­tralia. With more than 23 years ex­pe­ri­ence in the meet­ings and events in­dus­try, Dar­ren’s pas­sion is to con­nect peo­ple through sup­ply of cre­ative de­sign and in­no­va­tive event tech...

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.