GBTA’s spot­light on In­dia

With In­dia pre­dicted to be ranked among the top five busi­ness travel mar­kets in the next 15 years, Global Busi­ness Travel As­so­ci­a­tion has re-launched its In­dia chap­ter

Micetalk - - CONTENTS - Ahana Gu­rung

From No. 24 in 2000 to the 10th ranked mar­ket in the world in 2013, the busi­ness travel in­dus­try in In­dia has worked its way up the rank­ings of ma­jor global busi­ness travel mar­kets, ac­cord­ing to the Global Busi­ness Travel As­so­ci­a­tion (GBTA) Foun­da­tion’s first GBTA BTI Out­look-In­dia re­port. What’s more, WTTC World Eco­nomic Re­port In­dia 2016 pre­dicts that busi­ness travel spend­ing will likely see a growth of 8.7 per cent in 2016 to Rs 1,302.9 bil­lion, and rise by 7.2 per cent per an­num to Rs. 2,610.3 bil­lion in 2026. To make the most of the grad­ual but steady growth, GBTA has once again re-es­tab­lished its pres­ence in In­dia, in part­ner­ship with busi­ness travel man­age­ment con­sul­tancy ProKon­sul. Com­ment­ing on the de­ci­sion to re-en­ter the In­dian mar­ket,

Gau­rav Sun­daram, Re­gional Di­rec­tor In­dia, GBTA states, “In­dia is the 10th largest global busi­ness travel mar­ket world­wide and is also the fastest grow­ing mar­ket. De­spite its size and growth, the coun­try still did not have an in­dus­try fo­rum which looks at the is­sues and chal­lenges of busi­ness travel in In­dia

which is why GBTA felt the mar­ket was right for a reen­try. In the course of the next 12 months, we ex­pect to es­tab­lish a very sound In­dia chap­ter and an­tic­i­pate more than 500 GBTA mem­bers based out of In­dia,” he shares. Sun­daram in­forms that GBTA has a fo­cused plan for the next few months which in­cludes es­tab­lish­ing a strong mem­ber base, de­vel­op­ing qual­ity ed­u­ca­tional con­tent and events, and re­in­stat­ing the lead­er­ship that GBTA had ear­lier. He sheds light on some ma­jor events in the pipe­line and says, “We will be con­duct­ing at least two events this year - one is In­dia Ed­u­ca­tion Day in Au­gust where we are invit­ing sev­eral in­ter­na­tional speak­ers with 150-200 buy­ers who will talk about the best prac­tices in busi­ness travel. For the first time, we will also have a trade show floor dur­ing the In­dia Ed­u­ca­tion Day tar­get­ing busi­ness travel buyer and sup­pli­ers in the in­dus­try. Fol­low­ing this, we will be or­gan­is­ing an­other ed­u­ca­tion day in Sin­ga­pore on the side­lines of ITB Asia in Oc­to­ber. It will in­volve both In­dian hosted buy­ers as well as lo­cal buy­ers from Sin­ga­pore and the rest of Asia.” Use of tech­nol­ogy, ap­proach of travel man­agers and im­ple­men­ta­tion of the best prac­tices are some of the ways in which the busi­ness travel com­mu­nity can lever­age and im­prove their ef­fi­ciency, feels Sun­daram. “A lot of the big com­pa­nies in In­dia con­tinue to op­er­ate in legacy mode where they use call-to-book fa­cil­i­ties with travel agents. You can do a lot more if you use the best prac­tices in tech­nol­ogy for op­ti­mal re­sults. The ques­tion is do you want to min­imise the fee and com­pro­mise op­er­a­tions or of­fer a fair price and drive op­ti­mi­sa­tion of value?”

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.