Taj Krishna in Te­lan­gana

K Mo­han­chan­dran, Area Di­rec­tor, Taj Ho­tels Hy­der­abad, and Gen­eral Man­ager, Taj Krishna talks about the of­fer­ings

Micetalk - - CONTENTS - Kan­chan Nath

How is Hy­der­abad evolv­ing as a busi­ness city?

Hy­der­abad is com­ing out of a slow two years that is 2013-2014 and 2014-2015. Those two years saw Hy­der­abad at its low­est in terms of oc­cu­pa­tion, visi­ta­tion and in­ter­na­tional travel fairs. Now there are two things hap­pen­ing, one there is a nat­u­ral re­bound be­cause of busi­ness prospects due to the new gov­ern­ment and sec­ondly it be­ing the youngest state they are very keen to at­tract in­vest­ments. Google has brought its largest off-site of­fice here; Ama­zon has put up its largest ware­house here. Wal-Mart is there. Taj on the other hand has had a ma­jor re­or­gan­i­sa­tion in terms of the way they have struc­tured the peo­ple. In most of our ci­ties to­day where we have mul­ti­ple ho­tels we have kind of an area di­rec­tor role to syn­er­gise these op­er­a­tions.

What plans does the Taj Group have?

I am in charge of five ho­tels there, The Taj Krishna, Taj Dec­can, Vi­vanta by Taj– Begum­pet, Taj Ban­jara and Taj Falaknuma Palace. On one side is the re­bound­ing busi­ness op­por­tu­nity and on the other is our chance to con­sol­i­date. With this port­fo­lio of five ho­tels, Hy­der­abad is about five and half thou­sand ho­tel rooms which are at the five stars and five star deluxe lev­els, which is di­vided roughly half in the cen­tre of the city and half in the new part of the city called Cy­ber­abad. We have 784 rooms that means we are 12 per cent of the to­tal in­ven­tory of the city, among these five ho­tels. I think there is a great op­por­tu­nity for us to meet var­i­ous price points of trav­ellers. As an ex­am­ple we go from ARRs of 5,000 at Ban­jara to 25,000 at Faluknuma Palace. So we are pitch­ing our­selves for MICE to del­e­ga­tions which is a huge op­por­tu­nity.

Who are the tar­get groups for MICE?

Taj Falaknuma Palace is slightly sep­a­rate from the rest of the group be­cause that is still largely leisure, let’s say spe­cial events. Then there is the cen­tral pool which is the heart of the city that is Taj Krishna, Taj Dec­can, where the cor­po­rate oc­cu­pancy is about 50 per cent, rest is a mix of wed­dings and large scale con­fer­ences. Taj Ban­jara is very pop­u­lar with the film fra­ter­nity and tra­di­tion­ally it is a ho­tel where a lot of the longstay shoot­ings have hap­pened. There is a very thriv­ing film in­dus­try in Hy­der­abad. Ev­ery­body must have heard of Ramoji film city. The Tamil and Tel­ugu film fra­ter­nity shoots there and that is very ac­tive. That is an­other seg­ment that we are try­ing to build our work into. Then there is Vi­vanta by Taj–Begum­pet which is our new­est

ho­tel. That’s in its fifth year of op­er­a­tion now. That is closer to the army base. So each ho­tel has its tra­di­tional pool and the op­por­tu­nity to grow into other ar­eas. In the fi­nan­cial year,Q1 and Q2 we were at 40 per cent, Q3 was 48 and Q4 we will end at 56 per cent. In 2014 to 2015 we ended at 40 per cent. This year we will be at 48 per cent. RevParr for Krishna was at 6002. Hy­der­abad is still be­hind many of the ci­ties, the only good news is that it is climb­ing steadily. The goal still re­mains to achieve good oc­cu­pan­cies.

What are the MICE of­fer­ings in Hy­der­abad?

Hy­der­abad is the only city which I know apart from Delhi that has its own con­ven­tion and vis­i­tors’ bureau that is Hy­der­abad Con­ven­tion Vis­i­tors Bureau (HCVB), stake­hold­ers are the state gov­ern­ment, GMR air­port, HITECH city, 6,000 seater con­ven­tion cen­tre and there are in­di­vid­ual ho­tel mem­bers that sub­scribe each year, we are one of them. There job is to go and pitch the city of Hy­der­abad for 5,000 plus del­e­gate con­fer­ences go­ing on. They are com­pet­ing against des­ti­na­tions like Shanghai, Mel­bourne, Dubai, Colombo, among oth­ers. Last year we had 5,000 del­e­gate plus con­ven­tions com­ing to the city.

What are the high points of Hy­der­abad?

The city dates back to the 1400s. It has all the his­tory of the Nizams. It was the largest Mus­lim state of In­dia, even at the time of in­de­pen­dence. On the other end, there are also the fab­u­lous el­e­ments of cui­sine. Close to the hin­ter­land of Hy­der­abad is Hampi, which is a world her­itage site. I think slowly there is an op­por­tu­nity to build a cir­cuit around there. Lots can be done to de­velop the tourism prod­uct.

K Mo­han­chan­dran

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