MICE traf­fic to In­dia

Chan­der Man­shara­mani, Vice-Chair­man, In­dia Con­ven­tion Pro­mo­tion Bureau, talks about boost­ing MICE as it can add sub­stan­tially to In­dia’s eco­nomic growth

Micetalk - - CONTENTS - Samapti Das

What is the MICE sce­nario in In­dia?

MICE has been pick­ing up for the last two years. Ba­si­cally ours is a not an in­dus­try; we call this an eco­nomic ac­tiv­ity. So this eco­nomic ac­tiv­ity in re­gards to the Gov­ern­ment of In­dia has come on a level. In­dia is the third largest econ­omy in the world. Busi­ness is di­rectly re­lated with the econ­omy of the coun­try. One of the rea­sons is that more events are now hap­pen­ing in In­dia as com­pared to some years back.

How much growth have you seen in the past two to three years?

We don’t have any fig­ures as such. We don’t know what the size of the in­dus­try is and what the growth is. Un­less you know these it is very dif­fi­cult to plan for the in­fra­struc­ture and all. We did a re­search with IIM Ban­ga­lore three to four years back about how much in­fra­struc­ture In­dia needs and they came out with the re­sult that In­dia has an ex­cess of ca­pac­ity. They were right in the sense that 87 per cent of the con­fer­ences hap­pen in the world which is less than 10,000 del­e­gates. So, we need to have those kind of fig­ures to know as to where we should put in our money. Ac­cord­ing to me, there has been growth of 15-17 per cent in the past two to three years.

What is the road ahead for ICPB?

Our road ahead is to en­cash this op­por­tu­nity. In case we don’t en­cash it now, we will be too late. The econ­omy of the world is not do­ing that well. But In­dia is do­ing very well de­spite the eco­nomic sit­u­a­tion. ICPB has started do­ing many ac­tiv­i­ties. One is road­shows, as we strongly be­lieve that 85 per cent of the con­fer­ence busi­ness ba­si­cally orig­i­nates in In­dia, whether it is an in­ter­na­tional or a do­mes­tic con­fer­ence. For in­ter­na­tional con­fer­ences, or­gan­i­sa­tions across the world need the sup­port and in­volve­ment of their rep­re­sen­ta­tives in In­dia. So, we have started road­shows across the coun­try. We had our first road­show in Hy­der­abad and there are three more road­shows lined up in Ben­galuru, Mum­bai and Jaipur. We try to in­volve the state gov­ern­ment and tell them the eco­nomic and so­cial im­pact of hold­ing an event in the city, so that they give pri­or­ity to MICE.

How closely are you work­ing with the Min­istry of Tourism?

We work very closely with the MOT as you know our Pres­i­dent is Su­man Billa who is also the Joint Sec­re­tary, MOT. The re­cently held con­fer­ence on ‘MICE Tourism in In­dia’ was the first we held with AS­SOCHAM to de­lib­er­ate upon the MICE pol­icy in the fu­ture. MOT has also taken the MICE seg­ment as a pri­or­ity and they are work­ing on a MICE de­vel­op­ment board which they are plan­ning to im­ple­ment it through ICPB.

What are you do­ing to pro­mote more in­bound trav­ellers for MICE?

From Septem­ber on­wards we are plan­ning to do road­shows out­side In­dia also. There are as­so­ci­a­tions which or­gan­ise their an­nual events across the world. Along with MOT, we are look­ing at hav­ing road­shows at des­ti­na­tions where there are as­so­ci­a­tion base. Geneva has head­quar­ters of dif­fer­ent as­so­ci­a­tions and Brus­sels and Am­s­ter­dam are other des­ti­na­tions where we are plan­ning to have the road­shows.

We strongly be­lieve that 85 per cent of the con­fer­ence busi­ness ba­si­cally orig­i­nates in In­dia, whether it is an in­ter­na­tional or a do­mes­tic con­fer­ence

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