Ex­otic ap­peal at Jeju Is­land

As the Korean wave has been ris­ing, South Korea is find­ing its way on the world des­ti­na­tion map. And with its eco­nomic growth on surge, busi­ness trav­ellers have been eye­ing this coun­try too, more so, the ex­otic Jeju

Micetalk - - CONTENTS -

Korean drama, K-pop, cos­met­ics, en­ter­tain­ers are be­com­ing pop­u­lar. But its ‘Re­sort MICE” that makes Jeju pop­u­lar for busi­ness events. In Jeju, del­e­gates can get away from busy city meet­ings and con­ven­tions and en­joy do­ing busi­ness in a re­laxed am­bi­ence. The ho­tels and con­ven­tion cen­tres on Jeju are lined on the beaches near the blue sea. Dur­ing the con­fer­ences, par­tic­i­pants can en­joy tak­ing a walk on the beach or rest in the wood­land. Since 2002, Jeju has been a Free In­ter­na­tional City al­low­ing vis­i­tors from over 180 coun­tries, in­clud­ing China, to en­ter with­out a visa and of­fers tax priv­i­leges.

USP

Jeju ex­udes a sense of mys­tery since it pos­sesses im­por­tant rare ge­o­log­i­cal fea­tures such as lava caves, dy­namic vol­canic to­pog­ra­phy, and nat­u­ral ecol­ogy. Jeju has a beau­ti­ful nat­u­ral land­scape that makes it one of the ‘New 7 Won­ders of Na­ture’ and a UNESCO des­ig­nated site–Bio­sphere Re­serve, Global Geop­ark and World Nat­u­ral Her­itage.

CON­VEN­TION CEN­TRES

ICC Jeju is a spe­cialised re­sort-style con­ven­tion cen­tre with var­ied space con­fer­ence fa­cil­i­ties and event rooms. It has up­graded eco-friendly fa­cil­i­ties and the team has ex­pe­ri­ence of hold­ing in­ter­na­tional events. Across the Jeju is­land, there are 3,000 5-star ho­tel rooms with world-class ser­vice and 30,000 to­tal beds. Jeju has many lux­ury ho­tels.

EVENTS HELD

ADB (Asia De­vel­op­ment Bank) An­nual Meet­ing the Board of Gov­er­nors in 2004, PATA (the Pa­cific Asia Travel As­so­ci­a­tion) An­nual Con­fer­ence in 2004, ASTA (Amer­i­can So­ci­ety of Travel Agents) Des­ti­na­tion Expo in 2007, UCLG (United Cities

and Lo­cal Gov­ern­ments) World Congress in 2007, World Scout Con­fer­ence in 2008, ASEANKOREA Com­mem­o­ra­tive Sum­mit in 2008, KORJAP-CHI Tri­lat­eral Sum­mit in 2010, and the IUCN WCC (World Con­ser­va­tion Congress) in 2012. The growth was fu­elled by the es­tab­lish­ment of Jeju CVB and the 2009 des­ig­na­tion of MICE as a ‘New Growth En­gine In­dus­try’ un­der the Jeju Spe­cial Act.

IN­DIAN MICE GROUPS

Events can be of any size, from small one-day con­fer­ences for a lo­cal busi­ness, to a week-long in­ter­na­tional con­ven­tions. Guided tours are avail­able to take ma­jor tourist at­trac­tions. The ac­com­mo­da­tion and con­ven­tion cen­tres have high-tech fa­cil­i­ties equipped with ban­quets halls, and avail­abil­ity of spe­cial in­door and out­door spa­ces. There are other venues too where spe­cial events and themed par­ties can be held.

REC­OM­MEN­DA­TIONS

Spir­ited Gar­den ban­quet space is com­posed of seven dif­fer­ent themed gar­dens. One can plan own par­ties match­ing the group style. Yacht tour Shangrila ma­rina gar­den is a spe­cial place where seafood buf­fet can be en­joyed. There are on-board events and out­door gar­den too on this yacht. Camel­lia Hill has a unique scenery which changes with ev­ery sea­son, with the bloom­ing of ca­milia and wild jeju plants. Their lawn plaza seats max­i­mum 2,000 peo­ple. Jeju World Nat­u­ral Her­itage Cen­ter opened in 2012. Also, Geo­mun Oreum, a UNESCO World Her­itage site, is worth a trip to. It has Black Vol­canic cone next to it. Hik­ing this Oreum can be a spe­cial team build­ing pro­gramme for your group.

IN­CEN­TIVES FOR AGENTS

In­dia is a new mar­ket. For Jeju, China is a ma­jor mar­ket which dom­i­nates more than 90 per cent of the in­cen­tive tour mar­ket to jeju. With a di­ver­si­fi­ca­tion plan, In­dia is a new tar­get coun­try. Re­cently, MICE or­gan­is­ers have been in­clud­ing Jeju on their list as In­di­ans are look­ing for places where they have not held events to of­fer new ex­pe­ri­ences. MICE or­gan­is­ers can choose in­cen­tive op­tions such as a wel­come cer­e­mony, gala din­ner, per­for­mances, sou­venirs, ban­quet room rental fees and more. Jeju CVB and the gov­ern­ment en­sures that In­di­ans have easy ac­cess to the is­land and make it a mem­o­rable place for the group.

MICE or­gan­is­ers have been in­clud­ing Jeju on their list as In­di­ans are look­ing for places where they have not held events to of­fer new ex­pe­ri­ences

AF­TER WORK

Jeju is nick­named ‘a heal­ing is­land’. Ac­tiv­i­ties such as climb­ing moun­tains, walk­ing in the forests or en­joy­ing the wa­ter­falls, act as balm to the soul. And then there are golf, hunt­ing, horse rid­ing, fish­ing and cul­tural ac­tiv­i­ties. The ‘Women Divers’ Ex­pe­ri­ence’ is a must-do ac­tiv­ity. Women divers dive into the deep sea with­out air tanks! Jeju calls them ‘the world’s last real mer­maids’. For those who don’t feel like div­ing, there is a sub­ma­rine. Per­for­mances in­clude Nanta per­for­mance, ac­tion shows, cir­cus and horse rid­ing.

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