Busi­ness at Sochi

Dr Naveen Rao, CEO, Sen­tro Group, finds the re­sort city of Sochi, Rus­sia, apt for the meet­ings in­dus­try

Micetalk - - CONTENTS -

Isaw the lovely side of re­sort city Sochi dur­ing a Fam trip in May 2016. Best known for be­ing the des­ti­na­tion for Win­ter Olympics 2014, it is sur­rounded by moun­tains on three sides and the black sea is on the north coast, mak­ing it the sec­ond long­est city in the world af­ter Mex­ico City. A river runs through and the 50,000 acres of forests give it one of the purest en­vi­ron­ments. Dur­ing my ear­lier visit in 2006, the city was un­der­go­ing a facelift. As the prepa­ra­tions for the Win­ter Olympics 2014 were in full swing, Mr. Vladimir Putin’s gov­ern­ment was cre­at­ing the best to show­case to the world. Between the pri­vate com­mu­nity and the gov­ern­ment, around US$800 bil­lion were spent on build­ing the in­fra­struc­ture.

BUSI­NESS GOES ON

Since then, the city has be­come a tourist’s de­light. Three ex­otic moun­tain re­sorts were de­vel­oped in many hectares of land. These lux­u­ri­ous places were con­nected with 22 moun­tain rope­ways. With the rise in in­fra­struc­ture for Olympics, a large num­ber of four and five star prop­er­ties were also con­structed in Sochi. These serve the MICE com­mu­nity with ap­prox­i­mately up to 40,000 rooms and have ball­rooms as big as 4,000 square feet, cater­ing to a whop­ping 1,000 peo­ple in a sin­gle event. If one is stay­ing in a moun­tain re­sort they can en­joy a rope­way ride free of charge all day. The 20-minute ride is peace in­duc­ing and sooth­ing as one is sur­rounded by the green­ery of the moun­tains. Gaz­ing at the huge, sky touch­ing trees is eu­phoric.

LOVE FOR SPORTS

Sochi is also a sports lovers’ par­adise. Sochi Olympic Park is a ma­jor at­trac­tion as it was the venue for the open­ing and clos­ing cer­e­monies of the Win­ter Olympics. Sochi also has a good For­mula 1 track where you can en­joy a taxi race ride like never be­fore and leave with a mind­blow­ing ex­pe­ri­ence. The sta­dium named Fisht

The large num­ber of four and five star prop­er­ties can serve the MICE com­mu­nity with ap­prox­i­mately up to 40,000 rooms and have ball­rooms as big as 4,000 square feet, cater­ing to a whop­ping 1,000 peo­ple in a sin­gle event

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Dr Naveen Rao

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