Shivani Misri Sadhoo on long lasting professional relationships

The process of networking starts from the first meeting, but keeping it forever is the important thing

Networking is an essential skill that every professional must possess for professional and business growth. Consistent and effective communication with a strong presence, especially in the business leadership circle is a ‘ must’ for building strong relationships. Here are some points that entrepreneurs and professions can remember to keep long lasting and harmonious business relationships:

USE EFFECTIVE ELEVATOR SPEECH

An elevator speech is a clear, brief message about you. It is termed as ‘ elevator speech’ or ‘ elevator pitches’ as if you were to meet a potentially important contact for the first time in an elevator while going to a conference and he/ she asks ‘ What do you do?’ You have just 20 seconds, maybe 10- 15 seconds, between floors to make an impact. If you talk too much, the listener will be bored or think you are self- centered. If you talk too less, the listener may not find you of any value. The idea of an effective elevator speech is to be concise, clear, loud and effective. So: a. When you tell your name: Look the other person

in the eye. Smile and speak with confidence. b. When you tell your business: Be clear and say it with pride. Do not ask ‘ Have you heard of us..?’ or wait for recognition. c. When you tell your specialisation and business offerings: Express what you offer positively.

END YOUR ELEVATOR SPEECH WITH A QUESTION

Once the ‘ elevator speech’ ends in a positive and constructive way, keep an eye on the person’s body language. If you get a positive sign, then hold your temptation to give a full- fledged business pitch or give your business card immediately. Try to develop the discussion around what the other person wants to do, achieve, change, grow.

Caution: Sometimes professionals can cut short discussions. Be prepared to respond effectively with for instance, ‘ Okay, I get the picture now what exactly do you need?’ Then request time for a dedicated meeting time.

BUILD TRUST AND RESPECT

Never take the business relationship for granted, always be honest. If you commit mistakes, do not hesitate to apologise, always meet your business friends when they are in need.

Consistent and effective communication with a strong presence, especially in the business leadership circle is a ‘ must’ for building strong relationships