IESA: Cat­a­lyst for growth

San­jay Soni, Founder Mem­ber, Head Me­dia Cell, IESA, feels that MICE can be an eco­nomic driver for the coun­try

Micetalk - - CONTENTS -

What is the USP of In­dian Ex­hi­bi­tions, Con­fer­ences and Events Ser­vices As­so­ci­a­tion?

In­dian Ex­hi­bi­tions, Con­fer­ences and Events Ser­vices As­so­ci­a­tion (IESA) is an as­so­ci­a­tion of a group of ser­vice providers who are in­volved in de­liv­er­ing world-class ser­vices to the ex­hi­bi­tions, re­tails, live events, con­fer­ences, sem­i­nars. It is an as­so­ci­a­tion of the pro­fes­sion­als who are in­volved from con­cep­tu­al­i­sa­tion to ex­e­cu­tion of var­i­ous as­pects of ex­hi­bi­tions, con­fer­ences and events. Be­ing an as­so­ci­a­tion, the IESA’s USP is en­vi­sioned as be­low:

• Up­lift­ment of Ex­hi­bi­tions, Con­ven­tion and Event In­dus­try: The main objective is work­ing for the in­dus­try to iden­tify new growth op­por­tu­ni­ties and give in­for­ma­tion on new tech­nolo­gies and trends world­wide.

• Net­work­ing: In the ex­hi­bi­tion, events and con­fer­ences ser­vices in­dus­try, net­work­ing plays a vi­tal role to cre­ate a busi­ness en­vi­ron­ment con­ducive to wealth cre­ation for all mem­bers which will spur the in­dus­try to greater heights.

• Tech­ni­cal Ex­per­tise: Ar­rang­ing Tech­ni­cal Train­ing Pro­gram, Sem­i­nars, Open Dis­cus­sion Sum­mits and spread aware­ness.

• Im­par­tial­ity: As an as­so­ci­a­tion of more than 80 mem­bers, it has held to its prin­ci­ples of neu­tral­ity.

• Stan­dards and Code of Prac­tice: IESA is in the process of draft­ing a model code of con­duct, contractin­g and stan­dards op­er­at­ing pa­ram­e­ters for in­dus­try safety at par with global stan­dards.

• Af­fil­i­a­tions: Build­ing busi­ness re­la­tion­ship with other as­so­ci­a­tions, gov­ern­ment min­istries and also in­ter­na­tional com­pa­nies.

Who can be a mem­ber of IESA? What are the ad­van­tages of be­ing an IESA mem­ber?

An in­di­vid­ual, part­ner­ship firm, pri­vate lim­ited com­pany, pub­lic lim­ited com­pany, Hindu un­di­vided fam­ily, as­so­ci­a­tion of per­sons can be­come a mem­ber of IESA only if they are in the busi­ness of pro­vid­ing any kind of ser­vices to

ex­hi­bi­tions, con­fer­ences, events, so­cial events of na­tional and in­ter­na­tional level. Mem­bers have an op­por­tu­nity of busi­ness net­work­ing, ex­change views and in­for­ma­tion about the trade, ben­e­fits of par­tic­i­pat­ing at the In­dia Expo Shop, sem­i­nars, work­shops, B2B meet­ings, train­ing pro­grammes ar­ranged by IESA. Mem­bers data with com­plete de­tails will ap­pear on the IESA web­site, di­rec­tory, news­let­ter and on­line so­cial net­work­ing

What is the big­gest ad­van­tage of­fered by the de­sign and ser­vices sec­tor, as IESA or­gan­ised the first In­dia Expo Shop sum­mit?

IESA’s first In­dia Expo Shop Sum­mit was highly suc­cess­ful event for our in­dus­try col­leagues and we in­vited In­dian and in­ter­na­tional speak­ers also to share their views on the de­sign and ser­vices sec­tor. Co-lo­cated with the GES the ini­tia­tive of Min­istry of In­dus­tries through SEPC, the Expo Sum­mit es­tab­lished its for­mi­da­ble pres­ence in the field of ser­vices.

What other MICE ac­tiv­i­ties has IESA been pro­mot­ing?

In­dia Expo Shop 2016 was our first edi­tion of the as­so­ci­a­tion’s own MICE ac­tiv­ity which com­prised 3,000 sqmt of net ex­hi­bi­tion space, one day of packed sem­i­nar ad­dress­ing var­i­ous top­ics. Apart from these the as­so­ci­a­tion mem­bers have been in­volved in cre­at­ing projects like, 'Make in In­dia', 'Ele­crama', 'PlastIn­dia', 'Auto Expo' and na­tional and in­ter­na­tional con­fer­ences.

What are the key chal­lenges and key driv­ers for MICE in the cur­rent sce­nario?

Key driver: The de­mand from var­i­ous sec­tors con­trib­ute to cre­ation of MICE ac­tiv­i­ties due to its re­quire­ment for new tech­nolo­gies, and new mar­kets to im­ple­ment tech­nolo­gies.

Key chal­lenge: The key chal­lenge is lack of in­dus­try stan­dards, for­mal train­ing to make this a choice of ca­reer, thus, lead­ing to learn­ing-on-the-job ex­pe­ri­ence. MICE has been called an ‘eco­nomic ac­tiv­ity’. Do you think it should be given an in­dus­try sta­tus? Can IESA push this for­ward with the gov­ern­ment? Yes we are fol­low­ing very closely on this. Our in­dus­try pro­vides huge em­ploy­ment op­por­tu­nity at var­i­ous lev­els. We are com­mis­sion­ing an eco­nomic im­pact study of this in­dus­try through a cred­i­ble agency.

The MICE ac­tiv­i­ties have an ex­po­nen­tial ef­fect on var­i­ous cat­e­gories of the coun­try’s econ­omy at var­i­ous lev­els which in­cludes in­dus­tries, agri­cul­ture, pharma, ed­u­ca­tion, aero­nau­tics

MICE needs to be dif­fer­en­ti­ated from the ‘tourism’ in­dus­try in the first place. The MICE ac­tiv­i­ties have an ex­po­nen­tial ef­fect of the coun­try’s econ­omy at var­i­ous lev­els such as in­dus­tries, agri­cul­ture, pharma, ed­u­ca­tion, aero­nau­tics. Tourism is only a byprod­uct of this in­dus­try. The sec­tions of so­ci­ety which get af­fected by the MICE ac­tiv­ity are much larger than tourism. Thus this myth that MICE is a tourism re­lated ac­tiv­ity has to be dis­pelled at all lev­els in the gov­ern­ment.

Is there a need for some new poli­cies?

Yes we need a fresh new per­spec­tive that is needed for this eco­nomic ac­tiv­ity. For ex­am­ple, a MICE ac­tiv­ity in the field of milk pro­duc­tion as an ‘In­ter­na­tional Dairy Congress’, changes the en­tire milk pro­duc­ing canvas of the coun­try thus bring­ing self-suf­fi­ciency in the Dairy In­dus­try. A ‘Make in In­dia’ ini­tia­tive by the Prime Min­is­ter up­lifts the mood of the man­u­fac­tur­ing sec­tor. This is not ‘tourism’. It has to be con­sid­ered an ac­tiv­ity which con­trib­utes to cre­at­ing a ‘new ur­ban fab­ric’, thus a birth­place of a new city.

What are your fu­ture plans?

We have ush­ered in our sec­ond year. We are plan­ning to or­gan­ise our sec­ond In­dia Expo Shop 2017 ex­hi­bi­tion at Mumbai in April 2017. We are or­gan­is­ing a Tech­ni­cal Train­ing Pro­gramme in dif­fer­ent cities on as­pects like stand con­struc­tion, health and safety stan­dards, new tech­nolo­gies, new prod­ucts.

San­jay Soni

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.