TCEB tar­get­ing mega events

Micetalk - - NEWS -

“With high spend­ing power, ev­ery mega­sized event can help in­ject healthy MICE rev­enue into our econ­omy,” says Nop­pa­rat Maythaveek­ulchai, Pres­i­dent, Thai­land Con­ven­tion and Ex­hi­bi­tion Bureau (TCEB). Al­lo­cat­ing pro­mo­tional bud­gets for events through the ‘Thai­land Big Thanks!’ cam­paign, the Thai­land Con­ven­tion and Ex­hi­bi­tion Bureau (TCEB) will tar­get ‘mega-sized events’. Cur­rently TCEB has tar­geted China as a ‘key source mar­ket’. And for the In­fini­tus Over­seas Train­ing 2016 event, Thai­land will host more than 14,000 Chi­nese del­e­gates. The event is ex­pected to gen­er­ate THB1.3 bil­lion (US$37 mil­lion) in rev­enue.

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