TCEB targeting mega events

“With high spending power, every megasized event can help inject healthy MICE revenue into our economy,” says Nopparat Maythaveekulchai, President, Thailand Convention and Exhibition Bureau (TCEB). Allocating promotional budgets for events through the ‘Thailand Big Thanks!’ campaign, the Thailand Convention and Exhibition Bureau (TCEB) will target ‘mega-sized events’. Currently TCEB has targeted China as a ‘key source market’. And for the Infinitus Overseas Training 2016 event, Thailand will host more than 14,000 Chinese delegates. The event is expected to generate THB1.3 billion (US$37 million) in revenue.