KARAN ANAND
Head, Relationships Cox & Kings
MICE OUTBOUND TRENDS 2016
It all depends on the budget. Those with limited budget opt for South East Asian destinations such as Thailand, Malaysia and Singapore. China has emerged as a new flavour in this bracket with the introduction of new direct flight connectivity between India and China. Similarly, closer home Dubai and Abu Dhabi, known for its excellent connectivity with India across all metros is another favourite. Connectivity is also a very big positive when a corporate chooses a destination for incentive holidays.
Those who have higher budgets opt for destinations in Europe namely, Switzerland, Austria, France and the Netherlands. Russia is also opening up in a big way as the Russians are keen to attract a large number of Indian incentive group. Finally, the long haul MICE movements are visible to USA, Australia and New Zealand. These destinations attract the high- end of the incentive market as this is a reward for the Tier 1 performers.
FAVOURITE MICE DESTINATION
Thailand is one of my favourite MICE destinations. First, great connectivity, second, options for different price points and so you can cater from budget incentives to top of the line as they have products that are diverse and also appealing. Great shopping is available which is another plus point for the incentive market. Finally, Indian food which is one of the key elements when a corporate decides on a MICE venue. What's surprising is that Thailand continues to be an all time favourite with corporate clientele despite other destinations also vying for the same market.
Domestic MICE has been growing at 20 per cent per annum
MICE DOMESTIC TRENDS 2016
Domestic MICE has been growing at 20 per cent per annum. What's exciting is that new hotels that are being built or coming up have huge spaces for MICE activity. Second, rapid expansion of infrastructure will also play a role in fuelling demand. The first wave of domestic MICE was driven by large established companies and MNCs. This is now percolating down to smaller companies. What's heartening is that the number of companies who have warmed up to the idea of rewarding their employees or incentivising their dealers is growing. This has led to an increase in MICE.
STRATEGY TO GROW MICE IN 2017
In the MICE business, it is our reach and service quality that will continue to attract corporates to the company. Our global scale with a local flavour enables us to corner a large chunk of our business. The future for MICE business is upbeat. The numbers are increasing year- on- year and new destinations such as South America, Japan or existing destinations are sold in a new way. It is all about putting together a great experience for your top performers.