MEERA CHARNALIA

Senior Vice President MICE Thomas Cook India

MICE OUTBOUND TRENDS 2016

‘ Experiential Travel' is one of the major market trends in the tourism industry today. Indian travellers exhibit a strong desire to experience unique things at popular tourist destinations. We have observed a major shift in preferences with travellers opting for destinations such as: Off - Roading, Helicopter glacier- landing experiences, high adrenalin and unique icehockey games in Canada

Exploring the West and East Coasts of USA Croatia in Eastern Europe is a fast- emerging with culture and spa- wellness experiences Fun beach activities and water sports in Lisbon, Portugal

Fjord cruising in Norway

Th e growth across our MICE segments has been truly impressive with over 30 per cent growth year- on- year.

FAVOURITE MICE DESTINATION

Th e weather and vistas of Canada's Vancouver and Whistle are idyllic and highly appreciated by our MICE corporate groups. It serves as a backdrop for some great mountain experiences with soft adventure, glacier and outdoor engagements like snowmobiling.

MICE DOMESTIC TRENDS 2016

At Th omas Cook India, our domestic MICE has seen signifi cant growth of 30 per cent this year. Th e domestic trends indicate corporate preference for cultural experiences along with experiential engagements and team building activities.

STRATEGY TO GROW MICE IN 2017

MICE segment is a powerhouse in our growth story and a key element of our strategic plan for 2017. India's MICE consumer is evolving rapidly and hence our plan includes strong focus on product development, incorporating a vibrant combination of fresh destinations and unique experiential elements. Th e events business holds signifi cant opportunities and our MICE team explores this domain to maximise delivery.

Growth across our MICE segments has been truly impressive with over 30 per cent growth year- on- year