ZELAM CHAUBAL

Director Kesari MICE

MICE OUTBOUND TRENDS 2016

Corporates have started opting for cruises in Europe and long haul destinations like America ( Las Vegas, Florida, New York) for first tier conferences.

Singapore Thailand and Dubai did extremely well as usual. Japan was a great upcoming destination in terms of MICE. There was a 20 per cent growth for us in the MICE segment.

FAVOURITE MICE DESTINATION

Thailand, Dubai and Singapore are mass MICE products due to ease of flights, visa and entertainment options that these countries has to offer. ( activities, theme parks, dinner cruises, nightlife and shopping). European destinations like Paris, Switzerland and London are my favourites.

The excellent weather, great infrastructure, and capacity to serve large groups with ease makes these cities a great MICE destination. Every city has its own charm and is unique in its own way.

MICE DOMESTIC TRENDS 2016

Domestic MICE is happening on large scale too. There have been large movements within the country and the average group size for domestic MICE is on the rise. Cochin, Kerala, Goa, aipur, Udaipur, Agra are becoming more popular in this segment.

INBOUND MICE

Inbound MICE is still comparatively small for India due to restrictions of rooms, high cost & infrastructure, but has huge and potential for future.

MARKETING STRATEGY TO GROW MICE IN 2017

This year it will be wait and watch as things in India are changing drastically and it is paradigm shift. Hope the year is good for Indian MICE.

European cities like Switzerland, Paris, Prague, Amsterdam and Austria are becoming popular MICE destinations