Dear Reader,

The MICE industry is increasingly gaining ground across geographies. Even as technology and webinars gain popularity, face-to-face interactions continue to be the ultimate form of connectivity. Countries are continuously innovating on MICE services that they can offer to consumers, facilitating the development of their cities in this direction. In this issue, we strive to identify popular MICE destinations and the plenitude of incentives and amenities they offer.

Our will to explore takes us to favoured MICE destinations of Germany, already in the top league and ranking number one in Europe.

Asia is not far behind. Indonesia already offers a wide array of business destinations and also aims to develop its leisure options to attract more business travellers. India, too, holds immense potential for growth of the MICE sector. The Indian MICE industry is very strongly linked to tourism and hospitality. Maharashtra, home to the film industry of the country, also serves as a key business hub. Besides Mumbai, the undeniable leader in the sector, cities of Pune, Nashik, Nagpur, and Aurangabad also have more to offer.

The MICE industry is really weathering the storm, with a significant growth in the number of events and venues. The search is on for more innovative technology that further stimulates the need for face-toface meetings. The Indian market is also likely to witness the coming in of more specialist companies that provide consultancy services to customers, apart from providing logistics and hospitality products.

What makes adding a personal touch to formal communications simpler? Our etiquette expert, Shital Kakkar Mehra, answers some pertinent questions that help draw a fine line between personal and formal. With an increasing number of companies employing off-site consultants to help support the workforce, our counsellor, Shivani Misri Sadhoo, shares tips on attending to them in a way that keeps the workflow seamless.

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