Flower Power at Events
Enabling floral décor during special occasions has gained momentum and with easily available services with Ferns N Petals, the industry has procured some innovative trends, shares Vikaas Gutgutia, Founder & MD, Ferns N Petals
Kindly highlight your USP.
Ferns N Petals is the mother brand and FNP Weddings is the sub brand operating exclusively for weddings. We offer entire gamut of services like wedding décor, venue selection, catering, cocktails, lighting, entertainment, photography, trousseau selection and invitation cards. Also, at FNP Weddings we have the largest repertoire of international designers that cater to all the diversified aesthetic needs to accomplish the signature weddings.
How has the market for corporate flower gifting evolved?
Corporate flower gifting has evolved with the time. People in India are accepting it as emotional and non-price comparable gift. Corporates wants to make their Client and employees feel special on their birthdays and anniversaries. Earlier, it was a trend only in MNC but now Indian firms, government and semi-government companies have also started doing it. The trend has witnessed an upsurge in the last few years and according to industry insiders, the estimated market for corporate gifts has reached the `12,000 crore ($2.5 billion) mark.
What kind of innovative practices have you incorporated as a vendor for events?
Gone are the days when arrangements were all about a string of fresh marigolds twirled around to make a design. Today, most functions are dominated with life size installments of exotic flora from around the world. Dinner layouts are arranged in long rectangular tables with tall floral arrangements instead of circular table. So, the styling concept is changing with the western influence and exposure and one must keep extreme importance to the minutest of details. Today, weddings are all about living a dream and as a vibrant brand it is quintessential to always be up-to-date and innovative. As a team, we always believe in keeping everything minimalistic, pristine and subtle.
What are the nuances of providing floral-decor for weddings?
For any wedding, detailing is of utmost importance. Starting from the smallest details to the intricacies of the wedding, a wedding planner has to take care of everything from budget, theme, quality, time-management. Today, weddings are not just functions but have become very elaborate affair which is very challenging to manage and the grandeur of the marriage should match up to the client’s expectations.
Tell us about your growth strategy for the future?
Fixed and extravagant, venues are the demand of the day. With such busy lives, people don’t want to take up headache of arranging a separate venue, a different decorator, planner, and caterer and then arrange for resort etc. Therefore, FNP has seven operational venues in Delhi NCR namely The Ritz, The Riviera, Vilasa, Kundan Farms, Shagun Farms, Brij Greens and we have recently added one more- Udman, A boutique resort. We are planning to add up more venues like this in the near future.
The estimated market for corporate gifts has reached the `12,000 crore ($2.5 billion) mark
What is your expectation for 2017? We are planning to open new venues in the near future.