More power to WOMEN IN MICE

With Women day around the corner, we see how even in the highly-paced industry of travel and events, the ladies have definitely made a mark

According to a report by Amadeus-Frost & Sullivan, women business travellers, pegged at 25 per cent of the total, are set to rise by 891 per cent by 2030.There are several travel companies that offer specially designed women-specific packages keeping in mind their interest, choices and preferences. The size of these travel groups are generally small and comes with lots of benefits, such as specially selected women-interest activities, supportive and relaxed atmosphere, chance to explore new territories, make new like-minded friends and renewed self-confidence. The women only tours can also be seen as a treat to overworked women and housewives who get an opportunity to escape their monotonous routine and enjoy a sense of fulfilment.

According to the WTM Global Trends Report 2016, in association with Euromonitor

International, released at World Travel Market London, tourism in India is helping to empower women by providing unique employment opportunities.

WAVE OF CHANGE:

Female taxi-driver services: She-taxi, which operates in Kerala for female-only clients, using women-only drivers.

In celebration of International Women’s Day in 2016, Air India Flight 173 flew from Delhi to San Francisco with an all-female crew, making it the longest flight staffed entirely by women in history.

Indian travel clubs and tours for women, such as Women on Wanderlust and Girls on the Go, organise all-women trips all over the world. Safety apps such as Ridesafe, offer tracking, emergency messaging and aroute deviation detection.