Frankfurt Calling
Dr. Anette Biener, Manager, International Tourism Marketing, Frankfurt Tourism, elaborates Frankurt's potential as a MICE city for the Indian market
MAIN CONVENTION CENTRES
The main convention centres and event venues in Frankfurt city centre are: Trade Fair Frankfurt Venue, .Festival Hall of Trade Fair, Congress House “Kap Europa”, Old Opera House, Congress Center of Trade Fair, Festival Hall of Botanical Garden and Palais Frankfurt, City hall “Römerhallen”.
AIR CONNECTIVITY
There are direct flight connections with Air India and Lufthansa from Mumbai, Delhi and Chennai to Frankfurt. In addition, there are plenty of stopover connections with Turkish Airlines, Emirates and Qatar.
INDIAN MARKET
Taking a glimpse of the overnight stays from India in general: There is a plus of 16.52 per cent with 89.464 overnight stays from India. The Indian market is developing very dynamic. And these figures show the important role of India in terms of travelling – MICE and leisure - for Frankfurt.
The Indian MICE travellers are not yet under the top ten in Frankfurt but in the next five years they might be. For leisure travellers, we recommend the Frankfurt City Card, cruising on the Main River and shopping. India is an important future market for Frankfurt.
BREXIT OPENED NEW MICE AVENUES
Brexit opened new MICE opportunities in Frankfurt. For 2016, 37.0 per cent of the 109 companies surveyed expect further improvement of business developments, while 54.3 per cent expect the overall situation to remain stable. Only
8.7 per cent of the institutions surveyed expect negative business development. Frankfurt’s congress and conference venues looks to leap into the future positively.
ECONOMIC BENEFITS FROM MICE
Frankfurt’s congress and conference industry''s turnover in 2015 was €783,238,102. Compared to 2014, turnover rose by some €20.8 million, an increase of 2.7 per cent. Guests therefore spent an average of €177.00 everyday, generating overall sales of some €2.1 million per day.