‘Casting a spell’ in events
In a tête-à-tête, Radhieka Mitra, MD & Founder, The Konnect, talks about her vision
What is your business model?
It is a conference management and destination marketing consultancy firm with flexible style and passion. It involves organising full service conference and destination management solutions comprises logistics, project management, trade exhibition, programme ideas, keynote and speaker management, electronic marketing and robust registration systems, etc. Apart from organising conferences we are also a part of various conferences, especially with the Internet Governance forum in 2009 in Hyderabad, United Nations, various ministries especially the IT ministry. One of the recent conferences was with Federation of Freight Forwarders Association of India (FFFAI) in Kerala and also gearing up for World Conference in 2018 in New Delhi which is expected to be 4000-member conference.
What inspired you to start your own venture?
Support from industry and my will to do something spellbinding. There is no need to limit your imaginations. We can achieve, what we believe.
What is your USP?
We work on 3Cs - convenience, connection and competitiveness for our clients. Secondly, team work is our strength. It is crucial to harness each other's core competencies. Team work reduces risk, keep the event on track with a timeline and deliver suitably.