‘Cast­ing a spell’ in events

In a tête-à-tête, Rad­hieka Mi­tra, MD & Founder, The Kon­nect, talks about her vi­sion

Micetalk - - Events -

What is your busi­ness model?

It is a con­fer­ence man­age­ment and des­ti­na­tion mar­ket­ing con­sul­tancy firm with flex­i­ble style and pas­sion. It in­volves or­gan­is­ing full ser­vice con­fer­ence and des­ti­na­tion man­age­ment so­lu­tions com­prises lo­gis­tics, pro­ject man­age­ment, trade ex­hi­bi­tion, pro­gramme ideas, key­note and speaker man­age­ment, elec­tronic mar­ket­ing and ro­bust reg­is­tra­tion sys­tems, etc. Apart from or­gan­is­ing con­fer­ences we are also a part of var­i­ous con­fer­ences, es­pe­cially with the In­ter­net Gov­er­nance fo­rum in 2009 in Hy­der­abad, United Na­tions, var­i­ous min­istries es­pe­cially the IT min­istry. One of the re­cent con­fer­ences was with Fed­er­a­tion of Freight For­warders As­so­ci­a­tion of In­dia (FFFAI) in Ker­ala and also gear­ing up for World Con­fer­ence in 2018 in New Delhi which is ex­pected to be 4000-mem­ber con­fer­ence.

What in­spired you to start your own ven­ture?

Sup­port from in­dus­try and my will to do some­thing spell­bind­ing. There is no need to limit your imag­i­na­tions. We can achieve, what we be­lieve.

What is your USP?

We work on 3Cs - con­ve­nience, con­nec­tion and com­pet­i­tive­ness for our clients. Se­condly, team work is our strength. It is cru­cial to harness each other's core com­pe­ten­cies. Team work re­duces risk, keep the event on track with a time­line and de­liver suit­ably.

Rad­hieka Mi­tra

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