J&K eyes MICE tourism
In a crucial meeting, the Secretary Tourism and Floriculture, Jammu and Kashmir, Farooq A Shah along with the ICPB India convention promotion bureau (a body working under the aegis of Ministry of Tourism GOI for promoting MICE Tourism), decided to enable a platform for the state of Jammu and Kashmir to showcase itself as a suited MICE destination. The office bearers of the ICPB assured the Secretary that the state will be promoted as one of the priority venues for conferences and events of national and international standard. Shah showcased the international standard MICE tourism potential of the state like SKICC, Pahalgam club, and Gulmarg.