MICE is 55 per cent of IHG’s business in ME

InterContinental Hotel Group’s (IHG) hotels gain major business through MICE in the Middle East, says IHG Vice President of Sales & Marketing, India, Middle East & Africa, James Britchford. “Approximately 45 per cent of our business is room revenue and 55 per cent is MICE and F&B." IHG recently launched IHG Business Rewards which is a business to business loyalty specifically to drive the MICE business, he adds.