Coun­sel­lor Shivani Misri Sad­hoo writes about how gov­ern­ment is pro­vid­ing suit­able ini­tia­tives to el­e­vate women em­pow­er­ment

To un­tap the po­ten­tial of cor­po­rates, the gov­ern­ment has un­der­taken de­part­men­tal tie-ups with cor­po­rates for women's de­vel­op­ment

Micetalk - - Contents - Shivani Misri Sad­hoo Founder Saarthi Coun­selling Ser­vices

Through the e-com­merce and the min­istry, a ma­jor por­tion of the profit goes to the women di­rectly

Women have been re­garded as the nu­clei of na­tion and builder and moul­der of its des­tiny. This is well un­der­stood by In­dian pol­icy mak­ers and the gov­ern­ment is prac­tis­ing var­i­ous de­vel­op­ment pro­grammes un­der the de­part­ments of: a) Na­tional In­sti­tute of Pub­lic Co­op­er­a­tion and

Child De­vel­op­ment (NIPCCD) b) Na­tional Com­mis­sion for Women (NCW) c) Na­tional Com­mis­sion for Pro­tec­tion of Child

Rights (NCPCR) d) Cen­tral Adop­tion Re­source Agency (CARA) e) Cen­tral So­cial Wel­fare Board (CSWB) and

Rashtriya Mahila Kosh (RMK)

ONE STOP, E-SHOP

In re­cent times, we have seen how the women in con­tem­po­rary times are ahead and break­ing the glass ceil­ing, while the gov­ern­ment too has un­der­taken mea­sures to help them feel em­pow­ered.

One such ini­tia­tive was taken by the Min­istry of Women and Child De­vel­op­ment, to equip women en­trepreneurs to open their own “e-Shop” to sell prod­ucts on­line across the globe. The min­istry in as­so­ci­a­tion with eBay In­dia, or­gan­ised the train­ing pro­grammes to teach the women en­trepreneurs about the brand­ing, com­pet­i­tive pric­ing and de­sign­ing of their hand-pro­duced prod­ucts and how to lever­age e-com­merce. All prod­ucts pre­pared and up­loaded for sale will carry 'Women of In­dia' unique iden­ti­fi­ca­tion. Con­ven­tion­ally, women en­trepreneurs from In­dian vil­lages have to go through a lot of in­ter­me­di­aries. Through the e-com­merce and Min­istry of Women and Child de­vel­op­ment, a ma­jor por­tion of the profit goes to the women di­rectly which boosts their con­fi­dence and in­come.

MAHILA E-HAAT

Sim­i­larly, in an­other such ini­tia­tive, the Women and Child De­vel­op­ment Min­istry has tied up with In­dia Post and State Bank of In­dia to of­fer more pay­ment op­tions to buy­ers and sim­plify ship­ping of prod­ucts bought from 'Mahila e-haat', an on­line mar­ket­ing plat­form for women en­trepreneurs.

Mahila e-haat, is an on­line mar­ket­ing plat­form for In­dia women, where par­tic­i­pants can dis­play their prod­ucts. It is an ini­tia­tive for women across the coun­try as a part of ‘Dig­i­tal In­dia' and ‘Stand Up In­dia'.

Mahila e-haat aims to strengthen the so­cioe­co­nomic em­pow­er­ment of women as it will mo­bilise and pro­vide bet­ter av­enues to them. More than 10000 Self Help Groups (SHGs) and 1.25 Lakh women ben­e­fi­cia­ries would be ben­e­fited from the day of launch of the site it­self. The Mahila e-haat por­tal can be ac­cessed at http://mahi­lae­haat-rmk.gov.in.

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