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Micetalk - - Editorial -

MICE, in to­day’s time, has seen a surge in cor­po­rates look­ing for des­ti­na­tions that can of­fer bleisure. The idea of re­lax­ing along with fam­ily, post con­fer­ences, is grad­u­ally gain­ing pop­u­lar­ity. Hol­land as a desti­na­tion pro­vides am­ple op­por­tu­ni­ties for bleisure and ex­pe­ri­en­tial MICE, we ex­plore it for you in our desti­na­tion piece.

The gov­ern­ment is lay­ing more em­pha­sis on de­vel­op­ing tourism, em­ploy­ment and busi­ness through MICE. At the re­cently-con­cluded ICPB con­clave, Suman Billa – Chair­man ICPB & Joint Sec­re­tary, Min­istry of Tourism, Gov­ern­ment of In­dia, re­it­er­ated how 52 per cent of travel re­volved around MICE and it re­mains es­sen­tial to lever­age this mar­ket and tap its po­ten­tial in­ter­na­tion­ally as well. The tourism min­istry is in talks with Niti Ayog to im­ple­ment con­fer­ence visa to sup­port sen­si­tiv­i­ties for global des­ti­na­tions com­ing to In­dia.

Enu­mer­at­ing pos­i­tive trends for the In­dian busi­ness travel mar­ket, GBTA BTI Out­look – An­nual Global Re­port & Fore­cast states that the sub-con­ti­nent is the fastest grow­ing and only mar­ket to see dou­bledigit busi­ness travel spend growth. Mean­while, the white paper by Ernest and Young, based on a sur­vey of over 60 EEMA mem­bers, states that the events in­dus­try has been grow­ing at 15 per cent CAGR for the last five years, which is swifter than the 11-13 per cent CAGR of the In­dian M&E in­dus­try. The ex­pected growth rate of the in­dus­try will be 16 per cent over the next few years.

A re­port on fu­ture trends in the meet­ings and events space by the,Carl­son Wagonlit Travel Meet­ings & Events (CWT M&E), re­vealed that the over­all cost per at­tendee per day for meet­ings and events in Asia Pa­cific has in­creased by 5 per cent in 2017, the great­est for any re­gion glob­ally.

The mo­ment ru­mours or hints of lay­off are out, panic strikes the em­ploy­ees of an or­gan­i­sa­tion. Peo­ple feel deeply in­se­cure and gen­er­ally the in­ter­nal or­gan­i­sa­tional com­mu­ni­ca­tion goes hay­wire. Our ex­pert Shi­tal Misri Sad­hoo shares tips for man­agers to cope with the same.

Keep read­ing and giv­ing your feed­back to us at: mic­

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