EEMA to struc­ture skills and safety

Micetalk - - Contents - Kanchan Nath

Event and En­ter­tain­ment Man­age­ment As­so­ci­a­tion's 10th con­clave un­der the theme ‘A Decade of Trans­for­ma­tion’ was held from Sep 8-10, at Ho­tel Pull­man Ae­roc­ity, Delhi


Con­duct­ing an event is no easy task. It is the con­tri­bu­tion and hard work of many pro­fes­sion­als all to­gether. To en­sure we re­tain tal­ent in this sec­tor is the most vi­tal task for the in­dus­try mak­ers. Sab­bas Joseph, Pres­i­dent, EEMA, at the open­ing of the event, said, “The love and pas­sion, de­sign and cre­ativ­ity that is put into the events that is what gives you per­fec­tion. In many ways, the decade of trans­for­ma­tion that Event and En­ter­tain­ment Man­age­ment As­so­ci­a­tion (EEMA) is celebrating, is the piece of value be­ing put to the test. Over the years, dif­fer­ent mem­bers, Pres­i­dents, ad­vi­sory coun­cils have worked to make EEMA the most de­sir­able place. In this decade of trans­for­ma­tion, we have seen our­selves change but have we changed enough? Are we look­ing at the en­vi­ron­ment around and do we know where we go next? We need to en­sure that we have safety for women who work with us, be it dancers, hostesses’, col­leagues, all need to be dropped home af­ter 8 in the evening.” He con­tin­ues, “This year we ded­i­cate the con­clave to all the women in EEMA. I feel the next pres­i­dent for EEMA should be a woman. Post study­ing the EEMA re­port, two of the main things I feel we must fo­cus on are health and safety and tal­ent de­vel­op­ment. We take safety for granted, it re­mains our low­est pri­or­ity, this is a trend we need to change. Health and safety de­mands no com­pro­mise. Safety achieves fault free ex­pe­ri­en­tial’s. I ask all our mem­bers to fo­cus on safety as well as tal­ent de­vel­op­ment.”


The event saw a good con­glom­er­a­tion of del­e­gates on both the days. Speak­ing about the event on the sec­ond day, he said,, “Ba­si­cally, the event brought every­one to­gether, it’s all about shar­ing the jour­ney with nos­tal­gia while the mag­i­cal mo­ment were the pres­ence of the three pres­i­dents of EEMA on stage to­gether, shar­ing their jour­ney with every­body. We had around 283 reg­is­tered mem­bers, and an at­ten­dance of about 350 peo­ple across each of the events. At the award nights, we had around 750 peo­ple for the awards for the ecosys­tem. These were the ser­vice part­ners, artists, etc.”

Talk­ing about mem­ber­ships he said, “The more you en­gage with mem­bers, the more you grow. It’s a con­stant en­gage­ment ex­er­cise, con­stant pro­mo­tion ex­er­cise. It’s not only to gain mem­bers,

The more you en­gage with mem­bers, the more you grow. It’s a con­stant en­gage­ment ex­er­cise

but, about be­ing able to make a dif­fer­ence for the mem­bers and that is what EEMA’s real aim is.”


Em­pow­er­ing and ed­u­cat­ing the tal­ented is a nec­es­sary step. It is also vi­tal to re­tain skill­ful em­ploy­ees. On the grow­ing tal­ent, he said, “We have a pro­gramme for youth em­pow­er­ment and ed­u­ca­tion and tal­ent de­vel­op­ment, the first launch of it was on Septem­ber 8, 2017 at the EEMA eduposium. We have now looked at man­age­ment pro­grammes, how can we em­bel­lish that with con­tent from the event man­age­ment com­pa­nies.”


Michael Menezes, Brian Tel­lis, former Pres­i­dents, EEMA and Joseph, gath­ered on the stage for a nostal­gic dis­cus­sion on the hic­cups and their roles in the growth of EEMA, the ses­sion was mod­er­ated by Ra­jeev Jain, Vice Pres­i­dent and Trea­surer, EEMA. Jain still re­mem­bered the speech made by Menezes in the first con­ven­tion of EMMA held at Goa, “It was a bit of a pipe dream. The en­thu­si­asm that was there in Goa and has car­ried on, due to the con­sec­u­tive Pres­i­dent Tel­lis and now Joseph. To­day, we can be proud of the kind of ef­forts we have put to­gether as a team. It’s a na­tional as­so­ci­a­tion and we should be proud of where we have reached.”


De­lib­er­at­ing on the white paper by Ernest and Young, based on a sur­vey of over 60 EEMA mem­bers, Joseph con­cluded, “Rev­enue of the or­gan­ised events in­dus­try has in­creased to INR 5,631 cr. In­dus­try has been grow­ing at 15 per cent CAGR for the last five years. This is slightly faster than the 11-13 per cent CAGR of the In­dian M&E in­dus­try. The in­dus­try is on track to reach USD1bn by 2017-18. The ex­pected growth rate of the in­dus­try will be 16 per cent over the next few years, which can there­fore take the size to over INR 10,000 cr by 2021.” This value rep­re­sents the rev­enue of ‘or­gan­ised’ events and ac­ti­va­tion agen­cies and does not in­clude the mul­ti­tude of ‘un­or­gan­ised’ event com­pa­nies spread across the coun­try. The size es­ti­mate also does not in­clude the value of tele­cast rights of events (un­less owned by an events and ac­ti­va­tion man­age­ment com­pany) the value of meet­ings, in­cen­tives, con­fer­enc­ing and ex­hi­bi­tions (MICE) con­ducted by pure travel com­pa­nies, value of IP not owned by event com­pa­nies and prop­er­ties man­aged by in­house ac­ti­va­tion teams of ad­ver­tis­ers, and the un­or­gan­ised events seg­ment. Sur­vey re­spon­dents felt on av­er­age that just 50 per cent of the In­dian Events & Ac­ti­va­tions in­dus­try were or­gan­ised (which is the por­tion this re­port tracks), but ex­pected this or­gan­ised seg­ment to reach 60 per cent within two to three years.

The events in­dus­try has been grow­ing at 15 per cent CAGR for the last five years

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