Sri Lanka ex­u­ber­ates MICE ap­peal

Micetalk - - Contents -

Shan­non Creado, Area Di­rec­tor Sales & Mar­ket­ing, Anan­tara Re­sorts, Sri Lanka, throws light on the unique of­fer­ings for the MICE and wed­ding seg­ment, and how Sri Lanka as a desti­na­tion is gain­ing pop­u­lar­ity

Kindly tell us about your prop­erty. What are the ban­quet­ing spa­ces of­fered?

Anan­tara Ka­lu­tara is sit­u­ated on the south­west coast of the is­land, only a 60-minute drive from down­town Colombo. 141 rooms, suites and pri­vate pool vil­las dot the man­i­cured grounds. Fa­cil­i­ties in­clude the Anan­tara Spa, an on-site wa­ter sports cen­tre and fine din­ing op­tions from East and West, in ad­di­tion to their ex­per­tise in In­dian cui­sine. The re­sort re­cently un­veiled its pur­pose-built two-storey meet­ing com­plex. Com­pris­ing of a 630 sqm grand ball­room, three meet­ing rooms within the re­sort it­self and ex­pan­sive in­door and out­door pre-func­tion ar­eas. The per­fect set­ting for con­fer­ences and events,

the ball­room can ac­com­mo­date 400 guests for a re­cep­tion or 350 for ban­quets and meet­ings in class­room or theatre style.

What kind of spe­cialised ser­vices are of­fered to In­dian guests?

Del­e­gates can cel­e­brate cor­po­rate mile­stones with a sun­set cruise down the Kalu Ganga or en­joy team­build­ing ac­tiv­i­ties in­clud­ing a host of wa­ter sports on site. Cor­po­rate em­ploy­ees can be re­warded with a wildlife sa­fari or whale watch­ing trip. Anan­tara Ka­lu­tara spe­cialises in In­dian wed­dings, with tra­di­tional set ups and can ar­range cel­e­brants for re­li­gious cer­e­monies, re­gional In­dian cuisines and live mu­sic for the sangeet, along with per­son­alised wel­come gifts.

Anan­tara Ka­lu­tara spe­cialises in In­dian wed­dings, with tra­di­tional set ups

What is your mar­ket­ing strat­egy?

Given Anan­tara Ka­lu­tara Re­sort’s prime MICE

lo­ca­tion with state-of-the-art fa­cil­i­ties and its unique re­sort char­ac­ter, our mar­ket­ing strat­egy fo­cuses around in­ter­na­tional MICE and wed­ding op­por­tu­ni­ties.

What new trends do you fore­see in the wed­ding space?

The trend clearly goes to­wards Desti­na­tion wed­dings in unique and new des­ti­na­tions. Sri Lanka is an in­creas­ingly pop­u­lar desti­na­tion for wed­dings. To con­nect guests to the rich de­tails, in­ter­est­ing his­tory and cap­ti­vat­ing scenes of Sri Lanka, Anan­tara Ka­lu­tara of­fers a unique range of in­spi­ra­tional and au­then­tic ex­plo­rations to the is­land’s nat­u­ral and cul­tural at­trac­tions. The colo­nial era can be re­lived with a visit to the UNESCO World Her­itage Site of Galle’s Por­tuguese and Dutch fort, of­fer­ing a charm­ing en­clave of bou­tiques, mu­se­ums, mod­ern bistros and bars. The 200-acre Han­dunugoda Tea Es­tate of­fers a plea­sur­able low-coun­try tea ex­pe­ri­ence and serves as a work­ing pri­vate tea mu­seum. Guests in­ter­ested in wildlife con­ser­va­tion can meet day-old baby tur­tles at a nearby tur­tle hatch­ery. A larger than life ex­pe­ri­ence takes place in Mirissa Harbour, where vis­i­tors set sail for Weligama Bay to spot ma­jes­tic whales be­tween De­cem­ber and April each year.

Do you have any spe­cialised chefs? Which are the pop­u­lar cuisines on of­fer?

Our ex­ec­u­tive chef hails from In­dia. In ad­di­tion to Sri Lankan chefs, the re­sort has Ital­ian and Thai chefs be­sides a sec­ond In­dian chef, who spe­cialises in re­gional cui­sine and works in the re­sort’s pan-Asian restau­rant Spice Traders. For spe­cialised func­tions, the re­sort brings in chefs from the Anan­tara Peace Haven Tan­galle.

Shan­non Creado

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