MICE IN THE UK PLATTER

Prominent MICE agents deliberate on the different offerings that the UK serves to its MICE groups

Karan Anand

Head Relationships Cox & Kings

Hotels for MICE

We work with quite a few hotels in London and it all depends on convenience from the airport, proximity to attractions tube stations. Though we use many hotels in London, a few of them are Hilton Metropole, Grange, Marriott Grosenovar House and Holiday Inn to name a few. This does not mean we restrict ourselves to these properties only.

Hotels advantages for MICE

They are centrally located and have a charm to it. The hotels offer flexibility in terms of requisitioning outside catering and also have Indian chefs. When one works with the Indian market, providing Indian food, especially vegetarian food is of importance. Hotels that can cater to this demand of the Indian MICE operators stand a fair chance of bagging the business.

Entertainment in London

London is a melting pot of cultures and it has a variety of options. It plays host to a number of performances by celebrities, international artists, illusionists, etc. It also has international shows that are popular round the year, such as Lion King and also home to the Mecca of Cricket and Wimbledon, among others.

Tier-II cities for MICE

The UK as a destination is ideal for holidays as well as MICE. In the UK, the advantage of Tier II cities such as Liverpool, Manchester, Birmingham and South Hampton is that they have excellent connections to London and are ideal for medium-sized groups. Even, restaurants and catering venues are ideally located and offer value for money.

UK as a destination for MICE

UK is a top draw amongst long haul MICE destinations. For those who have the budget, UK is the ideal venue.